Which broadcast medium better drives engagement? measuring the powers of radio and television with electromyography and skin-conductance measurements

James Peacock; Scott Purvis; Richard L. Hazlett

doi:10.2501/JAR-51-4-578-585

Which broadcast medium better drives engagement? measuring the powers of radio and television with electromyography and skin-conductance measurements

James Peacock, Scott Purvis, Richard L. Hazlett

Research output: Contribution to journal › Article › peer-review

Original language	English (US)
Pages (from-to)	578-585
Number of pages	8
Journal	Journal of Advertising Research
Volume	51
Issue number	4
DOIs	https://doi.org/10.2501/JAR-51-4-578-585
State	Published - 2011

ASJC Scopus subject areas

Communication
Marketing

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10.2501/JAR-51-4-578-585

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title = "Which broadcast medium better drives engagement? measuring the powers of radio and television with electromyography and skin-conductance measurements",

author = "James Peacock and Scott Purvis and Hazlett, {Richard L.}",

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AU - Purvis, Scott

AU - Hazlett, Richard L.

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JO - Journal of Advertising Research

JF - Journal of Advertising Research

SN - 0021-8499

IS - 4

ER -

Which broadcast medium better drives engagement? measuring the powers of radio and television with electromyography and skin-conductance measurements

ASJC Scopus subject areas

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