Original language | English (US) |
---|---|
Pages (from-to) | 578-585 |
Number of pages | 8 |
Journal | Journal of Advertising Research |
Volume | 51 |
Issue number | 4 |
DOIs | |
State | Published - 2011 |
ASJC Scopus subject areas
- Communication
- Marketing
James Peacock, Scott Purvis, Richard L. Hazlett
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 578-585 |
Number of pages | 8 |
Journal | Journal of Advertising Research |
Volume | 51 |
Issue number | 4 |
DOIs | |
State | Published - 2011 |