Which broadcast medium better drives engagement? measuring the powers of radio and television with electromyography and skin-conductance measurements

James Peacock, Scott Purvis, Richard L. Hazlett

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish (US)
    Pages (from-to)578-585
    Number of pages8
    JournalJournal of Advertising Research
    Volume51
    Issue number4
    DOIs
    StatePublished - 2011

    ASJC Scopus subject areas

    • Communication
    • Marketing

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