What makes anti-vaccine websites persuasive? A content analysis of techniques used by anti-vaccine websites to engender anti-vaccine sentiment

Social Sciences

• website 58%
• content analysis 54%
• tactics 39%
• homeopathy 22%
• promotion 21%
• alternative medicine 19%
• individuality 16%
• vaccination 16%
• communication 15%
• persuasion 15%
• autism 14%
• eating behavior 14%
• brain 12%
• childhood 10%
• Internet 9%
• cause 8%
• evidence 6%

Engineering & Materials Science

• Vaccines 100%
• Websites 62%
• Nutrition 5%
• Lenses 4%
• Communication 4%
• Brain 3%
• Internet 3%

Medicine & Life Sciences

• Vaccines 54%
• Parents 13%
• Communication 10%
• Life Style 7%
• Anecdotes 7%
• Persuasive Communication 6%
• Homeopathy 6%
• Healthy Diet 5%
• Complementary Therapies 4%
• Autistic Disorder 4%
• Brain Injuries 4%
• Internet 4%
• Individuality 4%
• Lenses 4%
• Vaccination 3%
• Eating 3%
• Diet 3%
• Child 1%