Abstract
Background Previous analyses of Google search queries identified circaseptan (weekly) rhythms in smoking cessation information seeking, with Google searches for “quit” and “smoking” peaking early in the week. Similar patterns were observed for smoking cessation treatment seeking, such as calls to quitlines. These findings suggest that smoking cessation behaviors may have a weekly rhythm that could be leveraged to improve smoking cessation efforts. Aims To assess whether weekly enrollment and usage patterns exist for an Internet smoking cessation intervention. Methods We used process data from a large, longstanding Internet smoking cessation intervention (www.becomeanex.org). Pearson's chi-squared tests were performed to identify day-of-the week differences in enrollment, first visit to site community pages, and quit date. Differences were considered statistically significant at the 1% level if p < 0.00167 due to multiple comparisons. Regression analysis was used to examine differences in engagement activity based on the day of the week a user enrolled. Results Website users (n = 69,237) were more likely to enroll on the site at the beginning of the week (Mondays and Tuesdays) (p < 0.0001). Current smokers who selected quit dates (n = 5574) preferred quit dates that came early in the week (Sundays and Mondays) compared to other weekdays (p < 0.0001). Generally, there were no significant differences in overall website utilization metrics by day of enrollment, but there were some exceptions. Use of interactive features to select quit dates, track cigarette use, and record coping strategies was generally lower for Friday/Saturday enrollees. Conclusions Consistent with prior research, the beginning of the week appears to be a time when individuals are more likely to enroll in an Internet smoking cessation intervention and engage with its core features. Emphasizing marketing and promotional efforts during the beginning of the week could result in greater reach of Internet smoking cessation interventions.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 100-105 |
| Number of pages | 6 |
| Journal | Internet Interventions |
| Volume | 9 |
| DOIs | |
| State | Published - Sep 1 2017 |
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Keywords
- Internet interventions
- Smoking cessation
ASJC Scopus subject areas
- Health Informatics
Cite this
Weekly enrollment and usage patterns in an Internet smoking cessation intervention. / Welding, Kevin; De Leon, Elaine; Cha, Sarah; Johnson, Morgan; Cohen, Joanna E; Graham, Amanda L.
In: Internet Interventions, Vol. 9, 01.09.2017, p. 100-105.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Weekly enrollment and usage patterns in an Internet smoking cessation intervention
AU - Welding, Kevin
AU - De Leon, Elaine
AU - Cha, Sarah
AU - Johnson, Morgan
AU - Cohen, Joanna E
AU - Graham, Amanda L.
PY - 2017/9/1
Y1 - 2017/9/1
N2 - Background Previous analyses of Google search queries identified circaseptan (weekly) rhythms in smoking cessation information seeking, with Google searches for “quit” and “smoking” peaking early in the week. Similar patterns were observed for smoking cessation treatment seeking, such as calls to quitlines. These findings suggest that smoking cessation behaviors may have a weekly rhythm that could be leveraged to improve smoking cessation efforts. Aims To assess whether weekly enrollment and usage patterns exist for an Internet smoking cessation intervention. Methods We used process data from a large, longstanding Internet smoking cessation intervention (www.becomeanex.org). Pearson's chi-squared tests were performed to identify day-of-the week differences in enrollment, first visit to site community pages, and quit date. Differences were considered statistically significant at the 1% level if p < 0.00167 due to multiple comparisons. Regression analysis was used to examine differences in engagement activity based on the day of the week a user enrolled. Results Website users (n = 69,237) were more likely to enroll on the site at the beginning of the week (Mondays and Tuesdays) (p < 0.0001). Current smokers who selected quit dates (n = 5574) preferred quit dates that came early in the week (Sundays and Mondays) compared to other weekdays (p < 0.0001). Generally, there were no significant differences in overall website utilization metrics by day of enrollment, but there were some exceptions. Use of interactive features to select quit dates, track cigarette use, and record coping strategies was generally lower for Friday/Saturday enrollees. Conclusions Consistent with prior research, the beginning of the week appears to be a time when individuals are more likely to enroll in an Internet smoking cessation intervention and engage with its core features. Emphasizing marketing and promotional efforts during the beginning of the week could result in greater reach of Internet smoking cessation interventions.
AB - Background Previous analyses of Google search queries identified circaseptan (weekly) rhythms in smoking cessation information seeking, with Google searches for “quit” and “smoking” peaking early in the week. Similar patterns were observed for smoking cessation treatment seeking, such as calls to quitlines. These findings suggest that smoking cessation behaviors may have a weekly rhythm that could be leveraged to improve smoking cessation efforts. Aims To assess whether weekly enrollment and usage patterns exist for an Internet smoking cessation intervention. Methods We used process data from a large, longstanding Internet smoking cessation intervention (www.becomeanex.org). Pearson's chi-squared tests were performed to identify day-of-the week differences in enrollment, first visit to site community pages, and quit date. Differences were considered statistically significant at the 1% level if p < 0.00167 due to multiple comparisons. Regression analysis was used to examine differences in engagement activity based on the day of the week a user enrolled. Results Website users (n = 69,237) were more likely to enroll on the site at the beginning of the week (Mondays and Tuesdays) (p < 0.0001). Current smokers who selected quit dates (n = 5574) preferred quit dates that came early in the week (Sundays and Mondays) compared to other weekdays (p < 0.0001). Generally, there were no significant differences in overall website utilization metrics by day of enrollment, but there were some exceptions. Use of interactive features to select quit dates, track cigarette use, and record coping strategies was generally lower for Friday/Saturday enrollees. Conclusions Consistent with prior research, the beginning of the week appears to be a time when individuals are more likely to enroll in an Internet smoking cessation intervention and engage with its core features. Emphasizing marketing and promotional efforts during the beginning of the week could result in greater reach of Internet smoking cessation interventions.
KW - Internet interventions
KW - Smoking cessation
UR - http://www.scopus.com/inward/record.url?scp=85026781991&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85026781991&partnerID=8YFLogxK
U2 - 10.1016/j.invent.2017.07.004
DO - 10.1016/j.invent.2017.07.004
M3 - Article
C2 - 30135843
AN - SCOPUS:85026781991
VL - 9
SP - 100
EP - 105
JO - Internet Interventions
JF - Internet Interventions
SN - 2214-7829
ER -