"We don't tell people what to do": An examination of the factors influencing NGO decisions to campaign for reduced meat consumption in light of climate change

Research output: Contribution to journalArticle

Abstract

To date, efforts by non-governmental organizations to encourage reduced meat consumption in light of climate change have been quite limited, particularly among environmental non-governmental organizations. This study sought to examine the factors influencing non-governmental organization decisions to establish and sustain dedicated public education and/or policy advocacy campaigns on this issue. More specifically, a grounded theory approach was used to examine environmental, food-focused, and animal protection non-governmental organizations in the U.S., Sweden, and Canada. Results indicate that the relatively limited degree of engagement is primarily attributable to the fact that few non-governmental organization staffers felt that addressing meat consumption within a climate change context was a part of their core missions. Reduced meat consumption was also seen as an issue with limited social and political appeal. Further, many environmental non-governmental organizations appeared to be reluctant to mount campaigns explicitly encouraging personal behavior change of any type. Cross- non-governmental organization collaboration or the creation of additional non-governmental organizations with missions focused on this specific issue may be needed to increase the level of campaigning on this issue.

Original languageEnglish (US)
Pages (from-to)32-40
Number of pages9
JournalGlobal Environmental Change
Volume29
DOIs
StatePublished - Nov 1 2014

Keywords

  • Climate change
  • Decision making
  • Meat consumption
  • Policy
  • Public education

ASJC Scopus subject areas

  • Global and Planetary Change
  • Geography, Planning and Development
  • Ecology
  • Management, Monitoring, Policy and Law

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