Abstract
Prevention of morbidity and mortality related to cigarette smoking has chiefly relied on public education including the Surgeon Generals smoking warning on cigarettes and cigarette advertising. The visibility of smoking warnings on cigarette billboards is evaluated under static and dynamic conditions. Temporally, the cigarette brand name was found to be visible at least 17 times longer than the smoking warning. Under many conditions it is questionable if the warning is at all visible to the motorist. By coupling regulations of the smoking warning size to the brand name size, visibility would be better ensured.
Original language | English (US) |
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Pages (from-to) | 117-124 |
Number of pages | 8 |
Journal | Optometry and Vision Science |
Volume | 58 |
Issue number | 2 |
DOIs | |
State | Published - Feb 1981 |
Externally published | Yes |
Keywords
- Dynamic acuity
- Smoking warning
- Visibility
ASJC Scopus subject areas
- Ophthalmology
- Optometry