Use of Propensity Score Matching to Evaluate a National Smoking Cessation Media Campaign

Andrea C. Villanti, Jennifer Cullen, Donna M. Vallone, Elizabeth A. Stuart

Research output: Contribution to journalArticle

Abstract

Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX®) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.

Original languageEnglish (US)
Pages (from-to)571-591
Number of pages21
JournalEvaluation Review
Volume35
Issue number6
DOIs
StatePublished - Jun 1 2012

Keywords

  • design and evaluation of programs and policies
  • methodology
  • outcome evaluation
  • quasi-experimental design
  • substance abuse treatment and prevention

ASJC Scopus subject areas

  • Arts and Humanities (miscellaneous)
  • Social Sciences(all)

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