Abstract
Sustained mass media campaigns have been recommended to stem the tobacco epidemic in the United States. Propensity score matching (PSM) was used to estimate the effect of awareness of a national smoking cessation media campaign (EX®) on quit attempts and cessation-related cognition. Participants were 4,067 smokers and recent quitters aged 18-49 in targeted U.S. media markets. Controlling for potential confounders through PSM and regression analysis, confirmed awareness of EX was not significantly associated with either outcome at 6-month follow-up. Matched analyses excluding 217 quitters resulted in a significant effect of EX on both outcomes.
Original language | English (US) |
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Pages (from-to) | 571-591 |
Number of pages | 21 |
Journal | Evaluation Review |
Volume | 35 |
Issue number | 6 |
DOIs | |
State | Published - Jun 2012 |
Keywords
- design and evaluation of programs and policies
- methodology
- outcome evaluation
- quasi-experimental design
- substance abuse treatment and prevention
ASJC Scopus subject areas
- Arts and Humanities (miscellaneous)
- General Social Sciences