Understanding price incentives to upsize combination meals at large US fast-food restaurants

Kelsey A. Vercammen, Johannah M. Frelier, Alyssa J. Moran, Caroline G. Dunn, Aviva A. Musicus, Julia Wolfson, Omar S. Ullah, Sara N. Bleich

Research output: Contribution to journalArticlepeer-review

Abstract

Objective: To understand price incentives to upsize combination meals at fast-food restaurants by comparing the calories (i.e. kilocalories; 1 kcal = 4·184 kJ) per dollar of default combination meals (as advertised on the menu) with a higher-calorie version (created using realistic consumer additions and portion-size changes).Design: Combination meals (lunch/dinner: n 258, breakfast: n 68, children's: n 34) and their prices were identified from online menus; corresponding nutrition information for each menu item was obtained from a restaurant nutrition database (MenuStat). Linear models were used to examine the difference in total calories per dollar between default and higher-calorie combination meals, overall and by restaurant.Setting: Ten large fast-food chain restaurants located in the fifteen most populous US cities in 2017-2018.Participants: None.Results: There were significantly more calories per dollar in higher-calorie v. default combination meals for lunch/dinner (default: 577 kJ (138 kcal)/dollar, higher-calorie: 707 kJ (169 kcal)/dollar, difference: 130 kJ (31 kcal)/dollar, P < 0·001) and breakfast (default: 536 kJ (128 kcal)/dollar, higher-calorie: 607 kJ (145 kcal)/dollar, difference: 71 kJ (17 kcal)/dollar, P = 0·009). Results for children's meals were in the same direction but were not statistically significant (default: 536 kJ (128 kcal)/dollar, higher-calorie: 741 kJ (177 kcal)/dollar, difference: 205 kJ (49 kcal)/dollar, P = 0·053). Across restaurants, the percentage change in calories per dollar for higher-calorie v. default combination meals ranged from 0·1 % (Dunkin' Donuts) to 55·0 % (Subway).Conclusions: Higher-calorie combination meals in fast-food restaurants offer significantly more calories per dollar compared with default combination meals, suggesting there is a strong financial incentive for consumers to 'upsize' their orders. Future research should test price incentives for lower-calorie options to promote healthier restaurant choices.

Original languageEnglish (US)
Pages (from-to)348-355
Number of pages8
JournalPublic health nutrition
Volume23
Issue number2
DOIs
StatePublished - Feb 1 2020

Keywords

  • Combination meals
  • Fast-food restaurants
  • Price incentives
  • Value pricing

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Nutrition and Dietetics
  • Public Health, Environmental and Occupational Health

Fingerprint

Dive into the research topics of 'Understanding price incentives to upsize combination meals at large US fast-food restaurants'. Together they form a unique fingerprint.

Cite this