@article{121ec275b4bc4bb8b1edf0fa747b7b3b,
title = "Understanding firm, physician and consumer choice behavior in the pharmaceutical industry",
abstract = "This paper argues that the pharmaceutical industry represents an exciting opportunity to carry out academic research. The nature of the industry allows researchers to answer new questions, develop new methodologies for answering these questions as well as to apply existing methodology to new data. The paper opens with some industry background, then provides a brief overview of some important research areas and discusses the open questions in each area. Issues of data type and availability are also discussed.",
keywords = "New products, Patient compliance, Pharmaceutical marketing, Pharmaceutical pricing, Physician networks, Response models",
author = "Puneet Manchanda and Wittink, {Dick R.} and Andrew Ching and Paris Cleanthous and Min Ding and Dong, {Xiaojing J.} and Leeflang, {Peter S.H.} and Sanjog Misra and Natalie Mizik and Sridhar Narayanan and Thomas Steenburgh and Wieringa, {Jaap E.} and Marta Wosinska and Ying Xie",
note = "Funding Information: The authors would like to thank the organizers of the Choice Symposium for giving them an opportunity to be a part of the symposium. The first author would like to acknowledge research support from the Kilts Center for Marketing at the University of Chicago. All correspondence may be addressed to the first author at the University of Chicago, Graduate School of Business, 5807, South Woodlawn Avenue, Chicago, IL 60637 or via e-mail at puneet.manchanda@ChicagoGSB.edu. The session participants would like record their deep appreciation for the strong mentorship role played by the late Dick R. Wittink on the participants{\textquoteright} research in this area.",
year = "2005",
month = dec,
doi = "10.1007/s11002-005-5893-1",
language = "English (US)",
volume = "16",
pages = "293--308",
journal = "Marketing Letters",
issn = "0923-0645",
publisher = "Springer New York",
number = "3-4",
}