Trends in US adult fruit and vegetable consumption

A lack of an improvement in Fruit and Vegetable (F&V) consumption can be attributed to a variety of factors. First, food preferences are often personal and rooted in cultural backgrounds. Second, environmental barriers continue to deter individuals from eating the recommended number of F&V. Snack and unhealthy foods are relatively cheap compared to fresh produce due to subsidies, costs in fresh food distribution, and the large US food supply; eating out is common and convenient but facilitates consumption of larger portion sizes with extra energy and fat content; advertising for nutritionally poor foods is much more widespread than for the promotion of F&V; access to fruits and vegetables may be limited in disadvantaged neighborhoods. Third, confusion over implementing the Dietary Guidelines into daily practice deters individuals from trying to meet F&V recommendations. Without formal education or access to pertinent information, many Americans are missing important messages about the health benefits of including F&V in their daily diet. Consumption of fruits and vegetables among US adults is below United States Department of Agriculture (USDA) recommended servings. Low consumption has a negative effect on a healthy diet. A healthy diet that includes a variety of fruits and vegetables may protect against preventable chronic diseases including cardiovascular disease and diabetes. To increase consumption, concerted efforts must address individual behaviors and the social and physical environments in which individuals interact and obtain fruits and vegetables.