The vernacular of risk - rethinking direct-to-consumer advertising of pharmaceuticals

Jeremy A. Greene; Elizabeth S. Watkins

doi:10.1056/NEJMp1507924

The vernacular of risk - rethinking direct-to-consumer advertising of pharmaceuticals

Jeremy A. Greene, Elizabeth S. Watkins

School of Medicine

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Original language	English (US)
Pages (from-to)	1087-1089
Number of pages	3
Journal	New England Journal of Medicine
Volume	373
Issue number	12
DOIs	https://doi.org/10.1056/NEJMp1507924
State	Published - Sep 17 2015

ASJC Scopus subject areas

General Medicine

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10.1056/NEJMp1507924

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title = "The vernacular of risk - rethinking direct-to-consumer advertising of pharmaceuticals",

author = "Greene, {Jeremy A.} and Watkins, {Elizabeth S.}",

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AU - Watkins, Elizabeth S.

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JO - New England Journal of Medicine

JF - New England Journal of Medicine

IS - 12

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The vernacular of risk - rethinking direct-to-consumer advertising of pharmaceuticals

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