The Madison Avenue effect: How drug presentation style influences adherence and outcome in patients with asthma

Emmanuelle M. Clerisme-Beaty, Susan J. Bartlett, W. Gerald Teague, John Lima, Charles G. Irvin, Rubin Cohen, Mario Castro, Robert A. Wise, Cynthia S. Rand

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Fingerprint

Dive into the research topics of 'The Madison Avenue effect: How drug presentation style influences adherence and outcome in patients with asthma'. Together they form a unique fingerprint.

Medicine & Life Sciences