The Impact of Health Communication Programs

Jane T. Bertrand, Stella Babalola, Joanna Skinner

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationObregon/The Handbook of Global Health Communication
PublisherWiley-Blackwell
Pages95-120
Number of pages26
ISBN (Print)9781444338621
DOIs
StatePublished - May 29 2012

Keywords

  • Communication theories, processes, a multiplicity
  • Health communication campaigns, and measurable effects
  • Health communication in a global context, theoretical perspectives
  • Health communication program impact
  • Health communication programs, and advocacy
  • Methodological challenges, in determining causality
  • Programs and "Impact", and "effects" of communication
  • Study designs for evaluating BCC programs
  • US President's Emergency Plan for AIDS Relief (PEPFAR)
  • Youth, smoking cessation communication programs

ASJC Scopus subject areas

  • Social Sciences(all)

Cite this

Bertrand, J. T., Babalola, S., & Skinner, J. (2012). The Impact of Health Communication Programs. In Obregon/The Handbook of Global Health Communication (pp. 95-120). Wiley-Blackwell. https://doi.org/10.1002/9781118241868.ch5