The good news about smoking: How do US newspapers cover tobacco issues?

Katherine Clegg Smith, Melanie Wakefield, Elizabeth Edsall

Research output: Contribution to journalArticle

Abstract

Media advocacy, or advocacy seeking media attention, can shape the policy environment, but the relationship between the nature of news media coverage of public health topics and policy outcomes has received insufficient research attention. We present the first large-scale study of news coverage of tobacco to focus on the potential impact for policy outcomes. Through our analysis of 9,859 tobacco-focused news articles from 100 leading US daily newspapers between 2001 and 2003 we examined whether tobacco issues are newsworthy, and if so, whether coverage is favorable to policy progress. We found strong evidence for newsworthiness, and a tendency for coverage to highlight policy approaches to tackling tobacco. Coverage emphasized successes rather than setbacks, and newspaper editors lent support to tobacco control positions. There were, however, areas that did not garner sufficient attention to sustain a meaningful policy message. Our analysis of coverage of controversial issues also revealed areas where tobacco control efforts seem to pushing against ideological boundaries.

Original languageEnglish (US)
Pages (from-to)166-181
Number of pages16
JournalJournal of public health policy
Volume27
Issue number2
DOIs
StatePublished - Aug 1 2006
Externally publishedYes

Keywords

  • Agenda setting
  • Media advocacy
  • News
  • Tobacco

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health

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