The frequency of company-sponsored alcohol brand-related sites on facebook™ -2012

Siphannay Nhean, Justin Nyborn, Danielle Hinchey, Heather Valerio, Kathryn Kinzel, Michael Siegel, David H. Jernigan

Research output: Contribution to journalArticlepeer-review

Abstract

Background: This research provides an estimate of the frequency of company-sponsored alcohol brand-related sites on Facebook™. Objectives: We conducted a systematic overview of the extent of alcohol brand-related sites on Facebook™ in 2012. Methods: We conducted a 2012 Facebook™ search for sites specifically related to 898 alcohol brands across 16 different alcoholic beverage types. Descriptive statistics were produced using Microsoft SQL Server. Results: We identified 1,017 company-sponsored alcohol-brand related sites on Facebook™. Conclusions: Our study advances previous literature by providing a systematic overview of the extent of alcohol brand sites on Facebook™.

Original languageEnglish (US)
Pages (from-to)779-782
Number of pages4
JournalSubstance Use and Misuse
Volume49
Issue number7
DOIs
StatePublished - Jun 2014

Keywords

  • Alcohol
  • Facebook
  • Social media

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Health(social science)
  • Public Health, Environmental and Occupational Health
  • Psychiatry and Mental health

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