The dirichlet

A comprehensive model of buying behaviour

G. J. Goodhardt, A. S C Ehrenberg, C. Chatfield, D. J. Bartholomew, A. W. Kemp, T. Sharot, D. Bloom, J. St G Jephcott, C. D. Kemp, D. R. Cox, F. Bass, S. F. Buck, Peter J. Diggle, A. Jeuland, F. Phillips, Robert W. Shoemaker, Neil Wrigley, Richard Dunn, Fred S. Zufryden

Research output: Contribution to journalArticle

Abstract

The dirichlet is a stochastic model of purchase incidence and brand choice which parsimoniously integrates a wide range of already well-established empirical regularities.

Original languageEnglish (US)
Pages (from-to)621-655
Number of pages35
JournalJournal of Empirical Generalisations in Marketing Science
Volume10
StatePublished - 2006
Externally publishedYes

Fingerprint

Stochastic model
Brand choice
Dirichlet
Purchase incidence
Regularity
Buying behaviour

Keywords

  • Beta binomial distribution
  • Brand choice
  • Buyer behaviour
  • Consumer purchasing
  • Dirichlet distribution
  • Gamma distribution
  • Multinomial distribution
  • Multivariate beta distribution
  • Poisson distribution
  • Purchase incidence
  • Stochastic model

ASJC Scopus subject areas

  • Marketing

Cite this

Goodhardt, G. J., Ehrenberg, A. S. C., Chatfield, C., Bartholomew, D. J., Kemp, A. W., Sharot, T., ... Zufryden, F. S. (2006). The dirichlet: A comprehensive model of buying behaviour. Journal of Empirical Generalisations in Marketing Science, 10, 621-655.

The dirichlet : A comprehensive model of buying behaviour. / Goodhardt, G. J.; Ehrenberg, A. S C; Chatfield, C.; Bartholomew, D. J.; Kemp, A. W.; Sharot, T.; Bloom, D.; Jephcott, J. St G; Kemp, C. D.; Cox, D. R.; Bass, F.; Buck, S. F.; Diggle, Peter J.; Jeuland, A.; Phillips, F.; Shoemaker, Robert W.; Wrigley, Neil; Dunn, Richard; Zufryden, Fred S.

In: Journal of Empirical Generalisations in Marketing Science, Vol. 10, 2006, p. 621-655.

Research output: Contribution to journalArticle

Goodhardt, GJ, Ehrenberg, ASC, Chatfield, C, Bartholomew, DJ, Kemp, AW, Sharot, T, Bloom, D, Jephcott, JSG, Kemp, CD, Cox, DR, Bass, F, Buck, SF, Diggle, PJ, Jeuland, A, Phillips, F, Shoemaker, RW, Wrigley, N, Dunn, R & Zufryden, FS 2006, 'The dirichlet: A comprehensive model of buying behaviour', Journal of Empirical Generalisations in Marketing Science, vol. 10, pp. 621-655.
Goodhardt GJ, Ehrenberg ASC, Chatfield C, Bartholomew DJ, Kemp AW, Sharot T et al. The dirichlet: A comprehensive model of buying behaviour. Journal of Empirical Generalisations in Marketing Science. 2006;10:621-655.
Goodhardt, G. J. ; Ehrenberg, A. S C ; Chatfield, C. ; Bartholomew, D. J. ; Kemp, A. W. ; Sharot, T. ; Bloom, D. ; Jephcott, J. St G ; Kemp, C. D. ; Cox, D. R. ; Bass, F. ; Buck, S. F. ; Diggle, Peter J. ; Jeuland, A. ; Phillips, F. ; Shoemaker, Robert W. ; Wrigley, Neil ; Dunn, Richard ; Zufryden, Fred S. / The dirichlet : A comprehensive model of buying behaviour. In: Journal of Empirical Generalisations in Marketing Science. 2006 ; Vol. 10. pp. 621-655.
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