The dirichlet: A comprehensive model of buying behaviour

G. J. Goodhardt; A. S C Ehrenberg; C. Chatfield; D. J. Bartholomew; A. W. Kemp; T. Sharot; D. Bloom; J. St G Jephcott; C. D. Kemp; D. R. Cox; F. Bass; S. F. Buck; Peter J. Diggle; A. Jeuland; F. Phillips; Robert W. Shoemaker; Neil Wrigley; Richard Dunn; Fred S. Zufryden

The dirichlet: A comprehensive model of buying behaviour

G. J. Goodhardt, A. S C Ehrenberg, C. Chatfield, D. J. Bartholomew, A. W. Kemp, T. Sharot, D. Bloom, J. St G Jephcott, C. D. Kemp, D. R. Cox, F. Bass, S. F. Buck, Peter J. Diggle, A. Jeuland, F. Phillips, Robert W. Shoemaker, Neil Wrigley, Richard Dunn, Fred S. Zufryden

Research output: Contribution to journal › Article › peer-review

6 Scopus citations

Abstract

The dirichlet is a stochastic model of purchase incidence and brand choice which parsimoniously integrates a wide range of already well-established empirical regularities.

Original language	English (US)
Pages (from-to)	621-655
Number of pages	35
Journal	Journal of Empirical Generalisations in Marketing Science
Volume	10
State	Published - 2006
Externally published	Yes

Keywords

Beta binomial distribution
Brand choice
Buyer behaviour
Consumer purchasing
Dirichlet distribution
Gamma distribution
Multinomial distribution
Multivariate beta distribution
Poisson distribution
Purchase incidence
Stochastic model

ASJC Scopus subject areas

Marketing

Cite this

Goodhardt, G. J., Ehrenberg, A. S. C., Chatfield, C., Bartholomew, D. J., Kemp, A. W., Sharot, T., Bloom, D., Jephcott, J. S. G., Kemp, C. D., Cox, D. R., Bass, F., Buck, S. F., Diggle, P. J., Jeuland, A., Phillips, F., Shoemaker, R. W., Wrigley, N., Dunn, R., & Zufryden, F. S. (2006). The dirichlet: A comprehensive model of buying behaviour. Journal of Empirical Generalisations in Marketing Science, 10, 621-655.

Goodhardt, GJ, Ehrenberg, ASC, Chatfield, C, Bartholomew, DJ, Kemp, AW, Sharot, T, Bloom, D, Jephcott, JSG, Kemp, CD, Cox, DR, Bass, F, Buck, SF, Diggle, PJ, Jeuland, A, Phillips, F, Shoemaker, RW, Wrigley, N, Dunn, R & Zufryden, FS 2006, 'The dirichlet: A comprehensive model of buying behaviour', Journal of Empirical Generalisations in Marketing Science, vol. 10, pp. 621-655.

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abstract = "The dirichlet is a stochastic model of purchase incidence and brand choice which parsimoniously integrates a wide range of already well-established empirical regularities.",

keywords = "Beta binomial distribution, Brand choice, Buyer behaviour, Consumer purchasing, Dirichlet distribution, Gamma distribution, Multinomial distribution, Multivariate beta distribution, Poisson distribution, Purchase incidence, Stochastic model",

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year = "2006",

language = "English (US)",

volume = "10",

pages = "621--655",

journal = "Journal of Empirical Generalisations in Marketing Science",

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AU - Goodhardt, G. J.

AU - Ehrenberg, A. S C

AU - Chatfield, C.

AU - Bartholomew, D. J.

AU - Kemp, A. W.

AU - Sharot, T.

AU - Bloom, D.

AU - Jephcott, J. St G

AU - Kemp, C. D.

AU - Cox, D. R.

AU - Bass, F.

AU - Buck, S. F.

AU - Diggle, Peter J.

AU - Jeuland, A.

AU - Phillips, F.

AU - Shoemaker, Robert W.

AU - Wrigley, Neil

AU - Dunn, Richard

AU - Zufryden, Fred S.

PY - 2006

Y1 - 2006

N2 - The dirichlet is a stochastic model of purchase incidence and brand choice which parsimoniously integrates a wide range of already well-established empirical regularities.

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KW - Brand choice

KW - Buyer behaviour

KW - Consumer purchasing

KW - Dirichlet distribution

KW - Gamma distribution

KW - Multinomial distribution

KW - Multivariate beta distribution

KW - Poisson distribution

KW - Purchase incidence

KW - Stochastic model

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The dirichlet: A comprehensive model of buying behaviour

Abstract

Keywords

ASJC Scopus subject areas

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