The competitive dynamics of entrepreneurial market entry

Gideon D. Markman, Phillip H. Phan

Research output: Book/ReportBook

Abstract

Research on general market entry usually focuses on large enterprises. Often, however, small entrants can alter the competitive dynamics of an industry. This volume brings together the most prominent thought leaders and the best research on the asymmetric entrant-incumbent dynamics. The ideas presented offer a more nuanced perspective on how, when, where and with what consequences small, single-product firms enter markets that are dominated by large, multiproduct and multimarket incumbents.

Original languageEnglish (US)
PublisherEdward Elgar Publishing Ltd.
ISBN (Print)9781849802710
StatePublished - Dec 1 2011

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ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Markman, G. D., & Phan, P. H. (2011). The competitive dynamics of entrepreneurial market entry. Edward Elgar Publishing Ltd.