The changing role of economic evaluation in valuing medical technologies

Jason S. Rotter, Douglas Foerster, John FP Bridges

Research output: Contribution to journalReview articlepeer-review

13 Scopus citations


Economic evaluation is established within health-technology assessment but is challenged by those wanting to use economic evaluation to inform pricing and/or incorporate nontraditional sources of value and the views of diverse stakeholders. The changing role of economic evaluation in (formally or informally) assessing prices/values in four jurisdictions (UK, Australia, Germany and USA) is detailed and the authors propose a taxonomy of factors impacting the value of medical technology spanning clinical utility (effectiveness, safety/tolerability and quality of evidence), consumer demand (consumer preferences, process utility and unmet need), economic incentives (innovation, option value and market competition) and the societal perspective (social justice, social values and national interest). The authors suggest that multicriteria decision analysis methods grounded in hedonic-pricing theory can facilitate the valuing/pricing of medical technologies. The use of such an approach is hindered by a paucity of relevant educational opportunities, vested interests and aversion to placing prices/values on health.

Original languageEnglish (US)
Pages (from-to)711-723
Number of pages13
JournalExpert Review of Pharmacoeconomics and Outcomes Research
Issue number6
StatePublished - Dec 2012


  • economic evaluation
  • health-technology assessment
  • medical technologies
  • pricing
  • value

ASJC Scopus subject areas

  • Health Policy
  • Pharmacology (medical)


Dive into the research topics of 'The changing role of economic evaluation in valuing medical technologies'. Together they form a unique fingerprint.

Cite this