"The Black Man's Country Club": Assessing the feasibility of an HIV risk-reduction program for young heterosexual African American men in barbershops

Bridgette M. Brawner, Jillian Lucas Baker, Jennifer Stewart, Zupenda M. Davis, Julie Cederbaum, Loretta Sweet Jemmott

Research output: Contribution to journalArticlepeer-review

Abstract

Despite increasing HIV/AIDS morbidity and mortality, focus on young heterosexual African American men is limited. Nontraditional community-based prevention programs may be most effective for this demographic. Barbershops are one potential venue; however, barbersÊ and barbershop ownersÊ views on the concept are less known. This paper describes attitudes and beliefs among barbers and barbershop owners regarding delivering a barber-facilitated, skills-based HIV risk-reduction intervention to their clientele. Participants believed that young heterosexual African American men were at significant risk for HIV and highly regarded the intervention model. This novel work contributes a voice to the literature that is infrequently heard.

Original languageEnglish (US)
Pages (from-to)109-118
Number of pages10
JournalFamily and Community Health
Volume36
Issue number2
DOIs
StatePublished - Apr 2013

Keywords

  • HIV/AIDS
  • health
  • men of color
  • qualitative research
  • sexual health promotion

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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