Abstract
Cervical cancer is the third most common type of cancer in women globally. Latinas carry a disproportionate burden of this disease. In the United States, when compared with non-Hispanic Whites, Latinas endure much higher incidence rates (13.86 vs. 7.70 per 100 000) with mortality rates 1.5 times greater than for non-Hispanic White women. In order to address this disparity, a multidisciplinary team engaged in a study to test the effectiveness of a narrative, developed in culturally specific ways as a behavioral change communication tool. This case study presents lessons learned from Tamale Lesson, a narrative health communication intervention aimed at Mexican-American women that promotes cervical cancer screening (via Pap test) and prevention (via use of the Human Papillomavirus vaccine). Mexican American women who viewed Tamale Lesson showed a significant increase in cervical cancer screening, reducing a disparities in cancer screening found at baseline. This case study highlights the benefits of creating a culturally grounded narrative intervention, and underscores the powerful potential of narrative/storytelling in eliminating health disparities in the United States and around the world.
Original language | English (US) |
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Pages (from-to) | 82-92 |
Number of pages | 11 |
Journal | Journal of Communication in Healthcare |
Volume | 7 |
Issue number | 2 |
DOIs | |
State | Published - 2014 |
Externally published | Yes |
Keywords
- Cancer health disparities
- Cancer screening
- Cervical cancer
- Culture
- Health communication
- Narrative
- Role modeling
ASJC Scopus subject areas
- Communication
- Health Information Management