Supermarkets in cyberspace: a conceptual framework to capture the influence of online food retail environments on consumer behavior

Neha Khandpur, Laura Y. Zatz, Sara N. Bleich, Lindsey Smith Taillie, Jennifer A. Orr, Eric B. Rimm, Alyssa Moran

Research output: Contribution to journalArticlepeer-review

Abstract

The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer-and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments.

Original languageEnglish (US)
Article number8639
Pages (from-to)1-15
Number of pages15
JournalInternational journal of environmental research and public health
Volume17
Issue number22
DOIs
StatePublished - Nov 2 2020

Keywords

  • Conceptual framework
  • Consumer behavior
  • Food choices
  • Online food retail
  • Online shopping
  • Retailer policies

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health, Toxicology and Mutagenesis

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