TY - JOUR
T1 - Supermarkets in cyberspace
T2 - a conceptual framework to capture the influence of online food retail environments on consumer behavior
AU - Khandpur, Neha
AU - Zatz, Laura Y.
AU - Bleich, Sara N.
AU - Taillie, Lindsey Smith
AU - Orr, Jennifer A.
AU - Rimm, Eric B.
AU - Moran, Alyssa
N1 - Funding Information:
Funding: This research was supported by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation.
PY - 2020/11/2
Y1 - 2020/11/2
N2 - The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer-and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments.
AB - The rapid increase in online shopping and the extension of online food purchase and delivery services to federal nutrition program participants highlight the need for a conceptual framework capturing the influence of online food retail environments on consumer behaviors. This study aims to develop such a conceptual framework. To achieve this, mixed methods were used, including: (1) a literature review and development of an initial framework; (2) key informant interviews; (3) pilot testing and refinement of the draft framework; and (4) a group discussion with experts to establish content validity. The resulting framework captures both consumer-and retailer-level influences across the entire shopping journey, as well as the broader social, community, and policy context. It identifies important factors such as consumer demographic characteristics, preferences, past behaviors, and retailer policies and practices. The framework also emphasizes the dynamic nature of personalized marketing by retailers and customizable website content, and captures equity and transparency in retailer policies and practices. The framework draws from multiple disciplines, providing a foundation for understanding the impact of online food retail on dietary behaviors. It can be utilized to inform public health interventions, retailer practices, and governmental policies for creating healthy and equitable online food retail environments.
KW - Conceptual framework
KW - Consumer behavior
KW - Food choices
KW - Online food retail
KW - Online shopping
KW - Retailer policies
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U2 - 10.3390/ijerph17228639
DO - 10.3390/ijerph17228639
M3 - Article
C2 - 33233798
AN - SCOPUS:85096359797
VL - 17
SP - 1
EP - 15
JO - International Journal of Environmental Research and Public Health
JF - International Journal of Environmental Research and Public Health
SN - 1661-7827
IS - 22
M1 - 8639
ER -