Successfully recruiting a multicultural population: The DASH-Sodium experience

Betty M. Kennedy, Paul R. Conlin, Denise Ernst, Patrice Reams, Jeanne B Charleston, Lawrence Appel

Research output: Contribution to journalArticle

Abstract

Recruiting practices employed by the four clinical centers participating in the Dietary Approaches to Stop Hypertension (DASH)-Sodium trial were examined to assess the most successful method of obtaining participants and to describe pertinent learning experiences gained as a result of the trial. The primary recruitment strategies employed by each center were mass mailing brochures (direct, coupon packs, or other) and mass media (advertisements in newspapers, radio, and television spots). Of 412 randomized participants, 265 (64%) were from mass distribution of brochures, 62 (15%) mass media, and 85 (21%) were prior study participants, referred by word-of-mouth, or reported coming from screening events and presentations. Although the most successful method of recruitment was mass mailing brochures, three times as many brochures were distributed to obtain similar success as in the initial DASH trial.

Original languageEnglish (US)
Pages (from-to)123-129
Number of pages7
JournalEthnicity and Disease
Volume15
Issue number1
StatePublished - Dec 2005

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Pamphlets
Sodium
Hypertension
Mass Media
Population
Newspapers
Television
Radio
Learning

Keywords

  • African Americans
  • Mass mailings
  • Multicenter trials
  • Recruitment

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Medicine(all)

Cite this

Successfully recruiting a multicultural population : The DASH-Sodium experience. / Kennedy, Betty M.; Conlin, Paul R.; Ernst, Denise; Reams, Patrice; Charleston, Jeanne B; Appel, Lawrence.

In: Ethnicity and Disease, Vol. 15, No. 1, 12.2005, p. 123-129.

Research output: Contribution to journalArticle

Kennedy, BM, Conlin, PR, Ernst, D, Reams, P, Charleston, JB & Appel, L 2005, 'Successfully recruiting a multicultural population: The DASH-Sodium experience', Ethnicity and Disease, vol. 15, no. 1, pp. 123-129.
Kennedy, Betty M. ; Conlin, Paul R. ; Ernst, Denise ; Reams, Patrice ; Charleston, Jeanne B ; Appel, Lawrence. / Successfully recruiting a multicultural population : The DASH-Sodium experience. In: Ethnicity and Disease. 2005 ; Vol. 15, No. 1. pp. 123-129.
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