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Social Marketing in Malaysia: Cognitive, Affective, and Normative Mediators of the TAK NAK Antismoking Advertising Campaign
Wonkyong Beth Lee, Geoffrey T. Fong, Timothy Dewhirst, Ryan D. Kennedy, Hua Hie Yong, Ron Borland, Rahmat Awang, Maizurah Omar
Research output: Contribution to journal › Article › peer-review
5
Scopus
citations