TY - JOUR
T1 - Shopping behaviour and preferences in e-commerce of Turkish and American university students
T2 - Implications from cross-cultural design
AU - Lightner, Nancy J.
AU - Yenisey, Mehmet M.
AU - Ozok, A. Ant
AU - Salvendy, Gavriel
PY - 2002/11
Y1 - 2002/11
N2 - With internationalization of commerce and business and with increased use of e-business and e-commerce, it is important to ensure that these systems can be effectively utilized across cultural boundaries. To increase effectiveness, appropriate changes and modifications in the systems may be required. With this in mind, a survey of 300 Turkish university students was undertaken to assess their on-line shopping and behaviour preferences, and these were compared with the results derived from 64 US university students. The results provide guidelines for specific design of features for the Turkish population that may not be necessary for the US population.
AB - With internationalization of commerce and business and with increased use of e-business and e-commerce, it is important to ensure that these systems can be effectively utilized across cultural boundaries. To increase effectiveness, appropriate changes and modifications in the systems may be required. With this in mind, a survey of 300 Turkish university students was undertaken to assess their on-line shopping and behaviour preferences, and these were compared with the results derived from 64 US university students. The results provide guidelines for specific design of features for the Turkish population that may not be necessary for the US population.
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U2 - 10.1080/0144929021000071316
DO - 10.1080/0144929021000071316
M3 - Article
AN - SCOPUS:0036872594
SN - 0144-929X
VL - 21
SP - 373
EP - 385
JO - Behaviour and Information Technology
JF - Behaviour and Information Technology
IS - 6
ER -