ROLE OF EVALUATION IN PRICING: DATABASE PRODUCERS' PERSPECTIVE.

Harriet Zais-Gabbert, Nancy K. Roderer

Research output: Contribution to conferencePaper

Abstract

This study provides an overview of the pricing process with special emphasis on database producers' products. Decision points in the process of setting prices are presented, multiproduct pricing is discussed, and the paper ends with examples of approaches used in evaluating proposed price changes.

Original languageEnglish (US)
Pages539-547
Number of pages9
StatePublished - Jan 1 1981
EventNatl Online Meet, Proc - New York, NY, USA
Duration: Mar 24 1981Mar 26 1981

Other

OtherNatl Online Meet, Proc
CityNew York, NY, USA
Period3/24/813/26/81

ASJC Scopus subject areas

  • Engineering(all)

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    Zais-Gabbert, H., & Roderer, N. K. (1981). ROLE OF EVALUATION IN PRICING: DATABASE PRODUCERS' PERSPECTIVE.. 539-547. Paper presented at Natl Online Meet, Proc, New York, NY, USA, .