TY - JOUR
T1 - Reduction in purchases of sugar-sweetened beverages among low-income black adolescents after exposure to caloric information
AU - Bleich, Sara N.
AU - Herring, Bradley J.
AU - Flagg, Desmond D.
AU - Gary-Webb, Tiffany L.
PY - 2012/2
Y1 - 2012/2
N2 - Objectives. We examined the effect of an intervention to provide caloric information about sugar-sweetened beverages (SSBs) on the number of SSB purchases. Methods. We used a case-crossover design with 4 corner stores located in lowincome, predominately Black neighborhoods in Baltimore, Maryland. The intervention randomly posted 1 of 3 signs with the following caloric information: (1) absolute caloric count, (2) percentage of total recommended daily intake, and (3) physical activity equivalent. We collected data for 1600 beverage sales by Black adolescents, aged 12-18 years, including 400 during a baseline period and 400 for each of the 3 caloric condition interventions. Results. Providing Black adolescents with any caloric information significantly reduced the odds of SSB purchases relative to the baseline (odds ratio [OR]= 0.56; 95% confidence interval [CI]=0.36, 0.89). When examining the 3 caloric conditions separately, the significant effect was observed when caloric information was provided as a physical activity equivalent (OR=0.51; 95% CI=0.31, 0.85). Conclusions. Providing easily understandable caloric information-particularly a physical activity equivalent-may reduce calorie intake from SSBs among low-income, Black adolescents.
AB - Objectives. We examined the effect of an intervention to provide caloric information about sugar-sweetened beverages (SSBs) on the number of SSB purchases. Methods. We used a case-crossover design with 4 corner stores located in lowincome, predominately Black neighborhoods in Baltimore, Maryland. The intervention randomly posted 1 of 3 signs with the following caloric information: (1) absolute caloric count, (2) percentage of total recommended daily intake, and (3) physical activity equivalent. We collected data for 1600 beverage sales by Black adolescents, aged 12-18 years, including 400 during a baseline period and 400 for each of the 3 caloric condition interventions. Results. Providing Black adolescents with any caloric information significantly reduced the odds of SSB purchases relative to the baseline (odds ratio [OR]= 0.56; 95% confidence interval [CI]=0.36, 0.89). When examining the 3 caloric conditions separately, the significant effect was observed when caloric information was provided as a physical activity equivalent (OR=0.51; 95% CI=0.31, 0.85). Conclusions. Providing easily understandable caloric information-particularly a physical activity equivalent-may reduce calorie intake from SSBs among low-income, Black adolescents.
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U2 - 10.2105/AJPH.2011.300350
DO - 10.2105/AJPH.2011.300350
M3 - Article
C2 - 22390447
AN - SCOPUS:84857280308
SN - 0090-0036
VL - 102
SP - 329
EP - 335
JO - American journal of public health
JF - American journal of public health
IS - 2
ER -