Recruiting minority men who have sex with men for HIV research: Results from a 4-city campaign

Anthony J. Silvestre, John B. Hylton, Lisette M. Johnson, Carmoncelia Houston, Mallory Witt, Lisa Paula Jacobson, David Ostrow

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Abstract

We describe the efforts of a 4-city campaign to recruit Black and Hispanic men who have sex with men into an established HIV epidemiological study. The campaign used community organizing principles and a social marketing model that focused on personnel, location, product, costs and benefits, and promotion. The campaign was developed at the community, group, and individual levels to both increase trust and reduce barriers. The proportion of Hispanic men recruited during the 2002-2003 campaign doubled compared with the 1987 campaign, and the proportion and number of White men decreased by 20%. The proportion of Black men decreased because of the large increase in Hispanic men, although the number of Black men increased by 56%. Successful recruitment included training recruitment specialists, involving knowledgeable minority community members during planning, and having an accessible site with convenient hours.

Original languageEnglish (US)
Pages (from-to)1020-1027
Number of pages8
JournalAmerican Journal of Public Health
Volume96
Issue number6
DOIs
Publication statusPublished - Jun 2006

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ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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