Reconceptualizing the "Patient": Health Care Promotion as Increasing Citizens' Decision-Making Competencies

Rajiv N. Rimal, Scott C. Ratzan, Paul Arntson, Vicki S. Freimuth

Research output: Contribution to journalArticle

Abstract

Moving away from source-oriented models of communication, this article proposes that we reframe our understanding of the "patient" as an active citizen involved in individual and collective decision making. Citizens' health-related decisions in their physical, social, and mediated environments are examined. The role of the health communication researcher in each of these environments is to increase citizens' decision-making competencies, a task that requires adopting (a) a multilevel conceptualization of health and (b) a definition of communication that involves the exchange of shared meaning.

Original languageEnglish (US)
Pages (from-to)61-74
Number of pages14
JournalHealth Communication
Volume9
Issue number1
StatePublished - 1997
Externally publishedYes

Fingerprint

Health Promotion
Health care
Decision Making
Patient Care
promotion
Decision making
Communication
Health
health care
citizen
Health Communication
Delivery of Health Care
decision making
Social Environment
communication
health
collective decision
Research Personnel

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health
  • Health(social science)
  • Communication
  • Health Professions(all)

Cite this

Reconceptualizing the "Patient" : Health Care Promotion as Increasing Citizens' Decision-Making Competencies. / Rimal, Rajiv N.; Ratzan, Scott C.; Arntson, Paul; Freimuth, Vicki S.

In: Health Communication, Vol. 9, No. 1, 1997, p. 61-74.

Research output: Contribution to journalArticle

Rimal, Rajiv N. ; Ratzan, Scott C. ; Arntson, Paul ; Freimuth, Vicki S. / Reconceptualizing the "Patient" : Health Care Promotion as Increasing Citizens' Decision-Making Competencies. In: Health Communication. 1997 ; Vol. 9, No. 1. pp. 61-74.
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