Recent advances in structural econometric modeling: Dynamics, product positioning and entry

Jean Pierre Dubé, K. Sudhir, Andrew Ching, Gregory S. Crawford, Michaela Draganska, Jeremy T. Fox, Wesley Hartmann, Günter J. Hitsch, V. Brian Viard, Miguel Villas-Boas, Naufel Vilcassim

Research output: Contribution to journalArticlepeer-review

Abstract

In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session "Structural Models of Strategic Choice" from the 2004 Choice Symposium.

Original languageEnglish (US)
Pages (from-to)209-224
Number of pages16
JournalMarketing Letters
Volume16
Issue number3-4
DOIs
StatePublished - Dec 2005

Keywords

  • Dynamics
  • Entry
  • Market structure
  • Product positioning
  • Structural models

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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