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Dive into the research topics of 'Reaching for the (Product) Stars: Measuring Recognition and Approach Speed to Get Insights Into Consumer Choice'. Together they form a unique fingerprint.- Sort by
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Oliver Genschow, Arnd Florack, Vikram S. Chib, Shinsuke Shimojo, Martin Scarabis, Michaela Wänke
Research output: Contribution to journal › Article › peer-review