‘Quit and Stay Quit Monday’ as a Novel Approach to Smoking Cessation

A Pilot Experimental Study

Elaine De Leon, Norah L. Crossnohere, Laura W. Fuentes, Morgan Johnson, Kevin Welding, Joanna E Cohen

Research output: Contribution to journalArticle

Abstract

Introduction: Emerging evidence suggests a heightened interest in healthy behaviour changes, including smoking cessation, at the beginning of the week. Evidence from Google searches, quitlines, and cessation websites show greater information-seeking and interest in early week quitting. Aims: This pilot assesses the comparative effectiveness of a smoking cessation intervention that encourages participants to use Mondays as a day to quit or recommit to quitting smoking. Methods: We partnered with existing smoking cessation group programs to conduct a quasi-experimental, pre–post study. Both comparison and intervention groups received the same standard-care curriculum from program instructors. Intervention group participants received Monday materials including a wallet card and a mantra card during enrolment. On Mondays, intervention participants received an emailed tip-of-the-week and were encouraged to quit or recommit to quitting. Quit buddies were recommended in both groups, but intervention participants were encouraged to check-in with quit buddies on Mondays. The outcomes of smoking abstinence, number and length of quit attempts, and self-efficacy were assessed at the final program session and three months later. Results: At the last session, intervention group participants who were still smoking had a higher self-efficacy of quitting in the future, rated their programs as more helpful in quitting smoking, and were more likely to rate quit buddies as very helpful. Differences in self-efficacy were no longer observed at the second follow-up. No differences were observed between intervention and standard group participants in abstinence, number of quits, length of quits, or self-efficacy of staying quit at either follow-up. Conclusions: Encouraging results from this pilot study indicate that further research is needed to explore how Monday messaging may improve smoking cessation programs.

Original languageEnglish (US)
Pages (from-to)1-5
Number of pages5
JournalJournal of Smoking Cessation
DOIs
StateAccepted/In press - Aug 7 2017

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Smoking Cessation
Self Efficacy
Smoking
Curriculum
Research

ASJC Scopus subject areas

  • Psychiatry and Mental health

Cite this

‘Quit and Stay Quit Monday’ as a Novel Approach to Smoking Cessation : A Pilot Experimental Study. / De Leon, Elaine; Crossnohere, Norah L.; Fuentes, Laura W.; Johnson, Morgan; Welding, Kevin; Cohen, Joanna E.

In: Journal of Smoking Cessation, 07.08.2017, p. 1-5.

Research output: Contribution to journalArticle

De Leon, Elaine ; Crossnohere, Norah L. ; Fuentes, Laura W. ; Johnson, Morgan ; Welding, Kevin ; Cohen, Joanna E. / ‘Quit and Stay Quit Monday’ as a Novel Approach to Smoking Cessation : A Pilot Experimental Study. In: Journal of Smoking Cessation. 2017 ; pp. 1-5.
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abstract = "Introduction: Emerging evidence suggests a heightened interest in healthy behaviour changes, including smoking cessation, at the beginning of the week. Evidence from Google searches, quitlines, and cessation websites show greater information-seeking and interest in early week quitting. Aims: This pilot assesses the comparative effectiveness of a smoking cessation intervention that encourages participants to use Mondays as a day to quit or recommit to quitting smoking. Methods: We partnered with existing smoking cessation group programs to conduct a quasi-experimental, pre–post study. Both comparison and intervention groups received the same standard-care curriculum from program instructors. Intervention group participants received Monday materials including a wallet card and a mantra card during enrolment. On Mondays, intervention participants received an emailed tip-of-the-week and were encouraged to quit or recommit to quitting. Quit buddies were recommended in both groups, but intervention participants were encouraged to check-in with quit buddies on Mondays. The outcomes of smoking abstinence, number and length of quit attempts, and self-efficacy were assessed at the final program session and three months later. Results: At the last session, intervention group participants who were still smoking had a higher self-efficacy of quitting in the future, rated their programs as more helpful in quitting smoking, and were more likely to rate quit buddies as very helpful. Differences in self-efficacy were no longer observed at the second follow-up. No differences were observed between intervention and standard group participants in abstinence, number of quits, length of quits, or self-efficacy of staying quit at either follow-up. Conclusions: Encouraging results from this pilot study indicate that further research is needed to explore how Monday messaging may improve smoking cessation programs.",
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