Normative Influences and Alcohol Consumption: The Role of Drinking Refusal Self-Efficacy

Su Ahn Jang, Rajiv N. Rimal, Nam Auk Cho

Research output: Contribution to journalArticle

Abstract

This article extends the theory of normative social behavior by conceptualizing drinking refusal self-efficacy as an important moderator in the relationship between descriptive norms and drinking intentions and behavior. A study was conducted among Korean high school students (N = 538) to assess their normative perceptions, drinking refusal self-efficacy, and drinking intentions. We found a significant association between self-efficacy and drinking intentions and behavior, as well as an interaction effect between self-efficacy and descriptive norms on drinking intentions and behavior. Having stronger efficacy appears to mitigate the harmful effects of descriptive norms on drinking intentions and behavior. Implications for school-based interventions are also discussed.

Original languageEnglish (US)
Pages (from-to)443-451
Number of pages9
JournalHealth communication
Volume28
Issue number5
DOIs
StatePublished - Jul 1 2013

ASJC Scopus subject areas

  • Health(social science)
  • Communication

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