@article{cd4d59e1cd4941b5b8c6b52633940221,
title = "No {"}magic bullet{"}: Exploring community mobilization strategies used in a multi-site community based randomized controlled trial: Project accept (HPTN 043)",
abstract = "As community-level interventions become more common in HIV prevention, processes such as community mobilization (CM) are increasingly utilized in public health programs and research. Project Accept, a multi-site community randomized controlled trial, is testing the hypothesis that CM coupled with community-based mobile voluntary counseling and testing and post-test support services will alter community norms and reduce the incidence of HIV. By using a multiple-case study approach, this qualitative study identifies seven major community mobilization strategies used in Project Accept, including stakeholder buy-in, formation of community coalitions, community engagement, community participation, raising community awareness, involvement of leaders, and partnership building, and describes three key elements of mobilization success.",
keywords = "Case study, Community mobilization, HIV/AIDS, Voluntary counseling and testing (vct)",
author = "Tedrow, {Virginia A.} and Zelaya, {Carla E} and Kennedy, {Caitlin E.} and Morin, {Stephen F.} and Gertrude Khumalo-Sakutukwa and Sweat, {Michael D.} and Celentano, {David D.}",
note = "Funding Information: Acknowledgments Project Accept was sponsored by the US National Institute of Mental Health as a cooperative agreement through contracts U01MH066687 and U01MH066688 (Johns Hopkins University), U01MH066701 (University of California) and U01MH066702 (University of California, San Francisco). In addition, this work was sponsored by the HIV Prevention Trials Network (HPTN Protocol 043) of the Division of AIDS of the US National Institute of Allergy and Infectious Diseases and by the Office of AIDS Research of the US National Institute of Health. Views expressed are those of the authors and not necessarily those of the sponsoring agencies. We thank the communities that partnered with us in conducting this research and all study participants for their contributions. We also thank the study staff and volunteers for their work and dedication.",
year = "2012",
month = jun,
doi = "10.1007/s10461-011-0009-9",
language = "English (US)",
volume = "16",
pages = "1217--1226",
journal = "AIDS and behavior",
issn = "1090-7165",
publisher = "Springer New York",
number = "5",
}