TY - JOUR
T1 - New tobacco products, old advertising strategies
T2 - Point-of-sale advertising in Guatemala
AU - Barnoya, Joaquin
AU - Monzon, DIego
AU - Pinetta, Jose
AU - Grilo, Graziele
AU - Cohen, Joanna E.
N1 - Funding Information:
Funding This study was funded by Bloomberg Philanthropies’ Bloomberg Initiative to Reduce Tobacco Use.
Publisher Copyright:
© 2021 BMJ Publishing Group. All rights reserved.
PY - 2021/9/1
Y1 - 2021/9/1
N2 - Objective Capsule cigarettes, electronic cigarettes (e-cigarettes) and heated tobacco products (HTPs) are now readily available in Guatemala. As in most countries, the point-of-sale (POS) remains an important marketing channel for the tobacco industry. Therefore, we sought to characterise the POS marketing of these products in the two largest cities in Guatemala. Methods Convenience stores were randomly surveyed in mid and high socioeconomic status (SES) neighbourhoods in Guatemala City (n=60) and Quetzaltenango (n=15) in 2019. We adapted a previously implemented checklist to assess the availability of interior advertising of capsule cigarettes, e-cigarettes and HTP. Data entry was done in Kobo toolbox and analysis in STATA. Results All stores sold conventional and flavoured capsule cigarettes, 78% e-cigarettes and 68% HTP. Most cigarette advertising was for capsule cigarettes. E-cigarettes were more likely to be sold in Guatemala City (96%) than in Quetzaltenango (13%). HTPs were only found in Guatemala City (85%), with no difference between high and medium SES neighbourhoods. Median number of ads for cigarettes and capsule cigarettes was higher in the high SES neighbourhood. Most e-cigarettes (83%) and HTP (74%) were found <50 cm from candy. E-cigarettes and HTP were available in a wide range of flavours. All stores that sold HTP had flavoured HEETS (amber, bronze, turquoise, yellow, blue and purple). Conclusion We found a high prevalence of advertising for capsule cigarettes, e-cigarettes and HTP at the POS. The POS, a crucial advertising channel for the tobacco industry, is now being used for new products and therefore needs to be urgently regulated.
AB - Objective Capsule cigarettes, electronic cigarettes (e-cigarettes) and heated tobacco products (HTPs) are now readily available in Guatemala. As in most countries, the point-of-sale (POS) remains an important marketing channel for the tobacco industry. Therefore, we sought to characterise the POS marketing of these products in the two largest cities in Guatemala. Methods Convenience stores were randomly surveyed in mid and high socioeconomic status (SES) neighbourhoods in Guatemala City (n=60) and Quetzaltenango (n=15) in 2019. We adapted a previously implemented checklist to assess the availability of interior advertising of capsule cigarettes, e-cigarettes and HTP. Data entry was done in Kobo toolbox and analysis in STATA. Results All stores sold conventional and flavoured capsule cigarettes, 78% e-cigarettes and 68% HTP. Most cigarette advertising was for capsule cigarettes. E-cigarettes were more likely to be sold in Guatemala City (96%) than in Quetzaltenango (13%). HTPs were only found in Guatemala City (85%), with no difference between high and medium SES neighbourhoods. Median number of ads for cigarettes and capsule cigarettes was higher in the high SES neighbourhood. Most e-cigarettes (83%) and HTP (74%) were found <50 cm from candy. E-cigarettes and HTP were available in a wide range of flavours. All stores that sold HTP had flavoured HEETS (amber, bronze, turquoise, yellow, blue and purple). Conclusion We found a high prevalence of advertising for capsule cigarettes, e-cigarettes and HTP at the POS. The POS, a crucial advertising channel for the tobacco industry, is now being used for new products and therefore needs to be urgently regulated.
KW - advertising and promotion
KW - electronic nicotine delivery devices
KW - upper-middle income country
UR - http://www.scopus.com/inward/record.url?scp=85094830382&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85094830382&partnerID=8YFLogxK
U2 - 10.1136/tobaccocontrol-2020-055681
DO - 10.1136/tobaccocontrol-2020-055681
M3 - Article
C2 - 32817571
AN - SCOPUS:85094830382
SN - 0964-4563
VL - 30
SP - 591
EP - 593
JO - Tobacco control
JF - Tobacco control
IS - 5
ER -