Neighborhoods and Perceived Norms

Understanding the Impact of Neighborhoods on Perceived Norms and Cancer Screening

Nan Zhao Martin, Sheila T. Murphy, Sandra Ball-Rokeach, Lauren B. Frank, Meghan Moran

Research output: Contribution to journalArticle

Abstract

This study examines the importance of urban ethnic neighborhoods as the context of everyday life, where normative influences on health are formed, modified, and maintained. Built on communication infrastructure theory, this study investigates the role of women’s connections to their neighborhood storytelling network—consisting of residents, local/ethnic media, and community organizations—in shaping their descriptive normative perceptions regarding cervical cancer screening. Specifically, we explore the communication mechanisms that underlie Latinas’ exposure and attention to media information about Pap tests, their discussions with health-care professionals about Pap tests, their perceptions about how normative Pap tests are among “women like them”, and their compliance with cervical cancer screening guidelines. Our findings suggest that neighborhood storytelling resources hold promise for health communication research to understand not only the uptake of Pap tests but also health disparities in other domains that affect diverse populations and communities.

Original languageEnglish (US)
JournalHealth Communication
DOIs
StateAccepted/In press - Jan 1 2018

Fingerprint

Papanicolaou Test
Early Detection of Cancer
Screening
cancer
Health
Communication
Uterine Cervical Neoplasms
health
Health care
information medium
communication
communication research
Health Communication
community
everyday life
Hispanic Americans
health care
resident
infrastructure
Guidelines

ASJC Scopus subject areas

  • Health(social science)
  • Communication

Cite this

Neighborhoods and Perceived Norms : Understanding the Impact of Neighborhoods on Perceived Norms and Cancer Screening. / Zhao Martin, Nan; Murphy, Sheila T.; Ball-Rokeach, Sandra; Frank, Lauren B.; Moran, Meghan.

In: Health Communication, 01.01.2018.

Research output: Contribution to journalArticle

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