Menthol and flavor capsule cigarettes in the Philippines: A comparison of pack design

Jennifer L. Brown, Katherine Clegg Smith, Meng Zhu, Meghan B. Moran, Connie Hoe, Joanna E. Cohen

Research output: Contribution to journalArticle

Abstract

Introduction Tobacco use is a major public health problem in the Philippines. Menthol flavored and flavor capsule cigarettes are independently associated with increased smoking initiation and appeal to youth and young adults. Packaging is an important tobacco marketing tool. We describe cigarette packs sold in the Philippines market and describe products' flavor and capsule inclusion. Methods Tobacco packs were systematically collected in the Philippines in 2016 and categorized as non-flavored non-capsule, menthol non-capsule, menthol capsule, and non-menthol capsule. Structural elements (e.g. pack type, shape) and graphic components (e.g. imagery, descriptors, color) of the packs were compared. Results Menthol capsule packs were significantly more likely to be hard packs than menthol non-capsule. Menthol packs were more likely to be colored green than non-flavored packs. Non-menthol capsule packs were more likely to display the term 'fresh' than non-capsule packs. Capsule packs were more likely to display technological appeals than non-capsule packs. Conclusions Menthol and flavor capsule cigarettes are packaged differently (most notably, in terms of color and technological appeals) than non-menthol and noncapsule packs. Packaging and labeling policy should take this into consideration.

Original languageEnglish (US)
Article number76
JournalTobacco Induced Diseases
Volume17
Issue numberNovember
DOIs
StatePublished - Jan 1 2019

Fingerprint

Menthol
Philippines
Tobacco Products
nicotine
Capsules
appeal
young adult
smoking
Product Packaging
marketing
public health
inclusion
Tobacco
Color
market
Imagery (Psychotherapy)
Tobacco Use
Marketing
Young Adult
Public Health

Keywords

  • Content analysis
  • Tobacco marketing
  • Tobacco product packaging

ASJC Scopus subject areas

  • Health(social science)
  • Medicine (miscellaneous)
  • Public Health, Environmental and Occupational Health

Cite this

Menthol and flavor capsule cigarettes in the Philippines : A comparison of pack design. / Brown, Jennifer L.; Clegg Smith, Katherine; Zhu, Meng; Moran, Meghan B.; Hoe, Connie; Cohen, Joanna E.

In: Tobacco Induced Diseases, Vol. 17, No. November, 76, 01.01.2019.

Research output: Contribution to journalArticle

Brown, Jennifer L. ; Clegg Smith, Katherine ; Zhu, Meng ; Moran, Meghan B. ; Hoe, Connie ; Cohen, Joanna E. / Menthol and flavor capsule cigarettes in the Philippines : A comparison of pack design. In: Tobacco Induced Diseases. 2019 ; Vol. 17, No. November.
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