Media saturation, communication exposure and HIV stigma in Nigeria

Stella Babalola, Adesegun Fatusi, Jennifer Anyanti

Research output: Contribution to journalArticle

Abstract

HIV-related stigma constitutes an impediment to public health as it hampers HIV/AIDS control efforts in many ways. To address the complex problems of increasing HIV infection rate, widespread misinformation about the infection and the rising level of HIV-related stigma, the various tiers of government in Nigeria are working with local and international non-governmental organizations to develop and implement strategic communication programs. This paper assesses the link between these communication efforts and HIV-related stigma using data from a nationally representative household survey. The results show that accepting attitudes towards people living with HIV are more prevalent among men than among women. Exposure to HIV-related communication on the media is associated with increased knowledge about HIV, which is in turn a strong predictor of accepting attitudes. Communication exposure also has a significant and positive association with accepting attitudes towards people living with HIV. In contrast, community media saturation is not strongly linked with accepting attitudes for either sex. The findings strongly suggest that media-based HIV programs constitute an effective strategy to combat HIV/AIDS-related stigma and should therefore be intensified in Nigeria.

Original languageEnglish (US)
Pages (from-to)1513-1520
Number of pages8
JournalSocial Science and Medicine
Volume68
Issue number8
DOIs
StatePublished - Apr 2009

Fingerprint

Communications Media
Nigeria
HIV
communication
AIDS
Communication
household survey
public health
Acquired Immunodeficiency Syndrome
Saturation
AIDS/HIV
Stigma
community
HIV Infections
Public Health

Keywords

  • Communication
  • Community
  • HIV/AIDS
  • Media
  • Nigeria
  • PLHA
  • Stigma

ASJC Scopus subject areas

  • Health(social science)

Cite this

Media saturation, communication exposure and HIV stigma in Nigeria. / Babalola, Stella; Fatusi, Adesegun; Anyanti, Jennifer.

In: Social Science and Medicine, Vol. 68, No. 8, 04.2009, p. 1513-1520.

Research output: Contribution to journalArticle

Babalola, Stella ; Fatusi, Adesegun ; Anyanti, Jennifer. / Media saturation, communication exposure and HIV stigma in Nigeria. In: Social Science and Medicine. 2009 ; Vol. 68, No. 8. pp. 1513-1520.
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