Mass media family planning promotion in three Nigerian cities

P. T. Piotrow, J. G. Rimon, K. Winnard, D. L. Kincaid, D. Huntington, J. Convisser

Research output: Contribution to journalArticle

Abstract

Television promotion of family planning and clinic sites in 3 cities of Nigeria - Ilorin, Ibadan, and Enugu - played a significant role in 1985-88 in increasing the number of new acceptors at family planning clinics in each city. Family planning skits, prepared with advice and support from the local service providers, were included in existing popular entertainment shows. Following the media promotion, the number of new clinic clients per quarter in Ilorin increased almost 5-fold; in Enugu, the number of new clients per month more than doubled; and in Ibadan, the number of new clients increased 3-fold. Use of entertainment through this "enter-educate approach' is a promising technique that can be replicated in different settings to encourage new clients to seek family planning services. -from Authors

Original languageEnglish (US)
Pages (from-to)265-274
Number of pages10
JournalStudies in family planning
Volume21
Issue number5
DOIs
StatePublished - Jan 1 1990

ASJC Scopus subject areas

  • Demography
  • Social Sciences (miscellaneous)

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    Piotrow, P. T., Rimon, J. G., Winnard, K., Kincaid, D. L., Huntington, D., & Convisser, J. (1990). Mass media family planning promotion in three Nigerian cities. Studies in family planning, 21(5), 265-274. https://doi.org/10.2307/1966506