Mass media family planning promotion in three Nigerian cities

P. T. Piotrow; J. G. Rimon; K. Winnard; D. L. Kincaid; D. Huntington; J. Convisser

doi:10.2307/1966506

Mass media family planning promotion in three Nigerian cities

P. T. Piotrow, J. G. Rimon, K. Winnard, D. L. Kincaid, D. Huntington, J. Convisser

Bloomberg School of Public Health

Research output: Contribution to journal › Article › peer-review

61 Scopus citations

Abstract

Television promotion of family planning and clinic sites in 3 cities of Nigeria - Ilorin, Ibadan, and Enugu - played a significant role in 1985-88 in increasing the number of new acceptors at family planning clinics in each city. Family planning skits, prepared with advice and support from the local service providers, were included in existing popular entertainment shows. Following the media promotion, the number of new clinic clients per quarter in Ilorin increased almost 5-fold; in Enugu, the number of new clients per month more than doubled; and in Ibadan, the number of new clients increased 3-fold. Use of entertainment through this "enter-educate approach' is a promising technique that can be replicated in different settings to encourage new clients to seek family planning services. -from Authors

Original language	English (US)
Pages (from-to)	265-274
Number of pages	10
Journal	Studies in family planning
Volume	21
Issue number	5
DOIs	https://doi.org/10.2307/1966506
State	Published - 1990

ASJC Scopus subject areas

Demography
Social Sciences (miscellaneous)

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title = "Mass media family planning promotion in three Nigerian cities",

abstract = "Television promotion of family planning and clinic sites in 3 cities of Nigeria - Ilorin, Ibadan, and Enugu - played a significant role in 1985-88 in increasing the number of new acceptors at family planning clinics in each city. Family planning skits, prepared with advice and support from the local service providers, were included in existing popular entertainment shows. Following the media promotion, the number of new clinic clients per quarter in Ilorin increased almost 5-fold; in Enugu, the number of new clients per month more than doubled; and in Ibadan, the number of new clients increased 3-fold. Use of entertainment through this {"}enter-educate approach' is a promising technique that can be replicated in different settings to encourage new clients to seek family planning services. -from Authors",

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T1 - Mass media family planning promotion in three Nigerian cities

AU - Piotrow, P. T.

AU - Rimon, J. G.

AU - Winnard, K.

AU - Kincaid, D. L.

AU - Huntington, D.

AU - Convisser, J.

PY - 1990

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N2 - Television promotion of family planning and clinic sites in 3 cities of Nigeria - Ilorin, Ibadan, and Enugu - played a significant role in 1985-88 in increasing the number of new acceptors at family planning clinics in each city. Family planning skits, prepared with advice and support from the local service providers, were included in existing popular entertainment shows. Following the media promotion, the number of new clinic clients per quarter in Ilorin increased almost 5-fold; in Enugu, the number of new clients per month more than doubled; and in Ibadan, the number of new clients increased 3-fold. Use of entertainment through this "enter-educate approach' is a promising technique that can be replicated in different settings to encourage new clients to seek family planning services. -from Authors

AB - Television promotion of family planning and clinic sites in 3 cities of Nigeria - Ilorin, Ibadan, and Enugu - played a significant role in 1985-88 in increasing the number of new acceptors at family planning clinics in each city. Family planning skits, prepared with advice and support from the local service providers, were included in existing popular entertainment shows. Following the media promotion, the number of new clinic clients per quarter in Ilorin increased almost 5-fold; in Enugu, the number of new clients per month more than doubled; and in Ibadan, the number of new clients increased 3-fold. Use of entertainment through this "enter-educate approach' is a promising technique that can be replicated in different settings to encourage new clients to seek family planning services. -from Authors

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Mass media family planning promotion in three Nigerian cities

Abstract

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