TY - JOUR
T1 - Marketing residential treatment programs for eating disorders
T2 - A call for transparency
AU - Attia, Evelyn
AU - Blackwood, Kristy L.
AU - Guarda, Angela S.
AU - Marcus, Marsha D.
AU - Rothman, David J.
N1 - Copyright:
Copyright 2017 Elsevier B.V., All rights reserved.
PY - 2016/6/1
Y1 - 2016/6/1
N2 - Residential behavioral treatment is a growing sector of the health care industry and is used by a large proportion of adolescent and adult patients with eating disorders. These programs and the organizations that own them have developed extensive marketing strategies that target clinicians and include promotional gifts, meals, travel reimbursement, and continuing education credit. Legislation and policy changes have limited these types of activities when conducted by the pharmaceutical industry, and awareness of conflicts of interest associatedwith clinician-targeted advertising of drugs and devices has increased. However, similar practices by the behavioral health care industry have evolved without oversight. The authors urge clinicians to consider how marketing strategies by treatment facilities may influence their referral behaviors and call for improved transparency regarding gifts and payments from treatment facilities.
AB - Residential behavioral treatment is a growing sector of the health care industry and is used by a large proportion of adolescent and adult patients with eating disorders. These programs and the organizations that own them have developed extensive marketing strategies that target clinicians and include promotional gifts, meals, travel reimbursement, and continuing education credit. Legislation and policy changes have limited these types of activities when conducted by the pharmaceutical industry, and awareness of conflicts of interest associatedwith clinician-targeted advertising of drugs and devices has increased. However, similar practices by the behavioral health care industry have evolved without oversight. The authors urge clinicians to consider how marketing strategies by treatment facilities may influence their referral behaviors and call for improved transparency regarding gifts and payments from treatment facilities.
UR - http://www.scopus.com/inward/record.url?scp=84989895352&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84989895352&partnerID=8YFLogxK
U2 - 10.1176/appi.ps.201500338
DO - 10.1176/appi.ps.201500338
M3 - Article
C2 - 26974513
AN - SCOPUS:84989895352
SN - 1075-2730
VL - 67
SP - 664
EP - 666
JO - Psychiatric Services
JF - Psychiatric Services
IS - 6
ER -