Marketing management when facing forward-looking consumers

Andrew Ching

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFlux
Subtitle of host publicationWhat Marketing Managers Need to Navigate the New Environment
PublisherUniversity of Toronto Press
Pages132-147
Number of pages16
ISBN (Electronic)9781442698390
ISBN (Print)9781442644038
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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