Marketing management when facing forward-looking consumers

Andrew T. Ching

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationFlux
Subtitle of host publicationWhat Marketing Managers Need to Navigate the New Environment
PublisherUniversity of Toronto Press
Number of pages16
ISBN (Electronic)9781442698390
ISBN (Print)9781442644038
StatePublished - Jan 1 2012
Externally publishedYes

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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