Marketing management when facing forward-looking consumers

Andrew T. Ching

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Flux
Subtitle of host publication	What Marketing Managers Need to Navigate the New Environment
Publisher	University of Toronto Press
Pages	132-147
Number of pages	16
ISBN (Electronic)	9781442698390
ISBN (Print)	9781442644038
State	Published - Jan 1 2012
Externally published	Yes

ASJC Scopus subject areas

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