Local residents trained as 'influence agents' most effective in persuading african couples on HIV counseling and testing

Barrot Hopkins Lambdin; William Kanweka; Mubiana Inambao; Lawrence Mwananyanda; Heena Dinesh Shah; Sabriya Linton; Frank Wong; Nicole Luisi; Amanda Tichacek; James Kalowa

doi:10.1377/hlthaff.2009.0994

Local residents trained as 'influence agents' most effective in persuading african couples on HIV counseling and testing

Barrot Hopkins Lambdin, William Kanweka, Mubiana Inambao, Lawrence Mwananyanda, Heena Dinesh Shah, Sabriya Linton, Frank Wong, Nicole Luisi, Amanda Tichacek, James Kalowa

Research output: Contribution to journal › Article › peer-review

Abstract

Couples in sub-Saharan Africa are the largest group in the world at risk for HIV infection. Couples counseling and testing programs have been shown to reduce HIV transmission, but such programs remain rare in Africa. Before couples counseling and testing can become the norm, it is essential to increase demand for the services. We evaluated the effectiveness of several promotional strategies during a two-year program in Kitwe and Ndola, Zambia. The program attracted more than 7,600 couples through the use of radio broadcasts, billboards, and other strategies. The most effective recruiting technique was the use of local residents trained as "influence agents" to reach out to friends, neighbors, and others in their sphere of influence.

Original language	English (US)
Pages (from-to)	1488-1497
Number of pages	10
Journal	Health Affairs
Volume	30
Issue number	8
DOIs	https://doi.org/10.1377/hlthaff.2009.0994
State	Published - Aug 2011
Externally published	Yes

ASJC Scopus subject areas

Health Policy

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10.1377/hlthaff.2009.0994

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Local residents trained as 'influence agents' most effective in persuading african couples on HIV counseling and testing. / Lambdin, Barrot Hopkins; Kanweka, William; Inambao, Mubiana; Mwananyanda, Lawrence; Shah, Heena Dinesh; Linton, Sabriya; Wong, Frank; Luisi, Nicole; Tichacek, Amanda; Kalowa, James.

In: Health Affairs, Vol. 30, No. 8, 08.2011, p. 1488-1497.

Research output: Contribution to journal › Article › peer-review

Lambdin, Barrot Hopkins ; Kanweka, William ; Inambao, Mubiana ; Mwananyanda, Lawrence ; Shah, Heena Dinesh ; Linton, Sabriya ; Wong, Frank ; Luisi, Nicole ; Tichacek, Amanda ; Kalowa, James. / Local residents trained as 'influence agents' most effective in persuading african couples on HIV counseling and testing. In: Health Affairs. 2011 ; Vol. 30, No. 8. pp. 1488-1497.

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AU - Mwananyanda, Lawrence

AU - Shah, Heena Dinesh

AU - Linton, Sabriya

AU - Wong, Frank

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Local residents trained as 'influence agents' most effective in persuading african couples on HIV counseling and testing

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