International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing

Jane Landon, Tim Lobstein, Fiona Godfrey, Paula Johns, Chris Brookes, David Jernigan

Research output: Contribution to journalArticle

Abstract

Background and aims The 2011 UN Summit on Non-Communicable Disease failed to call for global action on alcohol marketing despite calls in the World Health Organization (WHO) Global Action Plan on Non-Communicable Diseases 2013-20 to restrict or ban alcohol advertising. In this paper we ask what it might take to match the global approach to tobacco enshrined in the Framework Convention on Tobacco Control (FCTC), and suggest that public health advocates can learn from the development of the FCTC and the Code of Marketing on infant formula milks and the recent recommendations on restricting food marketing to children. Methods Narrative review of qualitative accounts of the processes that created and monitor existing codes and treaties to restrict the marketing of consumer products, specifically breast milk substitutes, unhealthy foods and tobacco. Findings The development of treaties and codes for market restrictions include: (i) evidence of a public health crisis; (ii) the cost of inaction; (iii) civil society advocacy; (iv) the building of capacity; (v) the management of conflicting interests in policy development; and (vi) the need to consider monitoring and accountability to ensure compliance. Conclusion International public health treaties and codes provide an umbrella under which national governments can strengthen their own legislation, assisted by technical support from international agencies and non-governmental organizations. Three examples of international agreements, those for breast milk substitutes, unhealthy foods and tobacco, can provide lessons for the public health community to make progress on alcohol controls. Lessons include stronger alliances of advocates and health professionals and better tools and capacity to monitor and report current marketing practices and trends.

Original languageEnglish (US)
JournalAddiction
DOIs
StateAccepted/In press - 2016

Fingerprint

Marketing
Tobacco
International Cooperation
Alcohols
Public Health
Milk Substitutes
Human Milk
Food
Insurance Pools
International Agencies
Capacity Building
Federal Government
Infant Formula
United Nations
Policy Making
Social Responsibility
Legislation
Compliance
Milk
Organizations

Keywords

  • Alcohol
  • Codes
  • Global
  • International
  • Marketing
  • Policy
  • Treaties

ASJC Scopus subject areas

  • Medicine (miscellaneous)
  • Psychiatry and Mental health

Cite this

International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing. / Landon, Jane; Lobstein, Tim; Godfrey, Fiona; Johns, Paula; Brookes, Chris; Jernigan, David.

In: Addiction, 2016.

Research output: Contribution to journalArticle

Landon, Jane ; Lobstein, Tim ; Godfrey, Fiona ; Johns, Paula ; Brookes, Chris ; Jernigan, David. / International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing. In: Addiction. 2016.
@article{3eedfa4a9368479d89b9c50b150ff7bb,
title = "International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing",
abstract = "Background and aims The 2011 UN Summit on Non-Communicable Disease failed to call for global action on alcohol marketing despite calls in the World Health Organization (WHO) Global Action Plan on Non-Communicable Diseases 2013-20 to restrict or ban alcohol advertising. In this paper we ask what it might take to match the global approach to tobacco enshrined in the Framework Convention on Tobacco Control (FCTC), and suggest that public health advocates can learn from the development of the FCTC and the Code of Marketing on infant formula milks and the recent recommendations on restricting food marketing to children. Methods Narrative review of qualitative accounts of the processes that created and monitor existing codes and treaties to restrict the marketing of consumer products, specifically breast milk substitutes, unhealthy foods and tobacco. Findings The development of treaties and codes for market restrictions include: (i) evidence of a public health crisis; (ii) the cost of inaction; (iii) civil society advocacy; (iv) the building of capacity; (v) the management of conflicting interests in policy development; and (vi) the need to consider monitoring and accountability to ensure compliance. Conclusion International public health treaties and codes provide an umbrella under which national governments can strengthen their own legislation, assisted by technical support from international agencies and non-governmental organizations. Three examples of international agreements, those for breast milk substitutes, unhealthy foods and tobacco, can provide lessons for the public health community to make progress on alcohol controls. Lessons include stronger alliances of advocates and health professionals and better tools and capacity to monitor and report current marketing practices and trends.",
keywords = "Alcohol, Codes, Global, International, Marketing, Policy, Treaties",
author = "Jane Landon and Tim Lobstein and Fiona Godfrey and Paula Johns and Chris Brookes and David Jernigan",
year = "2016",
doi = "10.1111/add.13545",
language = "English (US)",
journal = "Addiction",
issn = "0965-2140",
publisher = "Wiley-Blackwell",

}

TY - JOUR

T1 - International codes and agreements to restrict the promotion of harmful products can hold lessons for the control of alcohol marketing

AU - Landon, Jane

AU - Lobstein, Tim

AU - Godfrey, Fiona

AU - Johns, Paula

AU - Brookes, Chris

AU - Jernigan, David

PY - 2016

Y1 - 2016

N2 - Background and aims The 2011 UN Summit on Non-Communicable Disease failed to call for global action on alcohol marketing despite calls in the World Health Organization (WHO) Global Action Plan on Non-Communicable Diseases 2013-20 to restrict or ban alcohol advertising. In this paper we ask what it might take to match the global approach to tobacco enshrined in the Framework Convention on Tobacco Control (FCTC), and suggest that public health advocates can learn from the development of the FCTC and the Code of Marketing on infant formula milks and the recent recommendations on restricting food marketing to children. Methods Narrative review of qualitative accounts of the processes that created and monitor existing codes and treaties to restrict the marketing of consumer products, specifically breast milk substitutes, unhealthy foods and tobacco. Findings The development of treaties and codes for market restrictions include: (i) evidence of a public health crisis; (ii) the cost of inaction; (iii) civil society advocacy; (iv) the building of capacity; (v) the management of conflicting interests in policy development; and (vi) the need to consider monitoring and accountability to ensure compliance. Conclusion International public health treaties and codes provide an umbrella under which national governments can strengthen their own legislation, assisted by technical support from international agencies and non-governmental organizations. Three examples of international agreements, those for breast milk substitutes, unhealthy foods and tobacco, can provide lessons for the public health community to make progress on alcohol controls. Lessons include stronger alliances of advocates and health professionals and better tools and capacity to monitor and report current marketing practices and trends.

AB - Background and aims The 2011 UN Summit on Non-Communicable Disease failed to call for global action on alcohol marketing despite calls in the World Health Organization (WHO) Global Action Plan on Non-Communicable Diseases 2013-20 to restrict or ban alcohol advertising. In this paper we ask what it might take to match the global approach to tobacco enshrined in the Framework Convention on Tobacco Control (FCTC), and suggest that public health advocates can learn from the development of the FCTC and the Code of Marketing on infant formula milks and the recent recommendations on restricting food marketing to children. Methods Narrative review of qualitative accounts of the processes that created and monitor existing codes and treaties to restrict the marketing of consumer products, specifically breast milk substitutes, unhealthy foods and tobacco. Findings The development of treaties and codes for market restrictions include: (i) evidence of a public health crisis; (ii) the cost of inaction; (iii) civil society advocacy; (iv) the building of capacity; (v) the management of conflicting interests in policy development; and (vi) the need to consider monitoring and accountability to ensure compliance. Conclusion International public health treaties and codes provide an umbrella under which national governments can strengthen their own legislation, assisted by technical support from international agencies and non-governmental organizations. Three examples of international agreements, those for breast milk substitutes, unhealthy foods and tobacco, can provide lessons for the public health community to make progress on alcohol controls. Lessons include stronger alliances of advocates and health professionals and better tools and capacity to monitor and report current marketing practices and trends.

KW - Alcohol

KW - Codes

KW - Global

KW - International

KW - Marketing

KW - Policy

KW - Treaties

UR - http://www.scopus.com/inward/record.url?scp=84991644014&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84991644014&partnerID=8YFLogxK

U2 - 10.1111/add.13545

DO - 10.1111/add.13545

M3 - Article

C2 - 27753203

AN - SCOPUS:84991644014

JO - Addiction

JF - Addiction

SN - 0965-2140

ER -