TY - JOUR
T1 - Impact of an entertainment-education television drama on health knowledge and behavior in Bangladesh
T2 - An application of propensity score matching
AU - Do, Mai P.
AU - Kincaid, D. Lawrence
N1 - Funding Information:
Both the television drama and the evaluation research upon which this article is based were made possible by funding from the United States Agency for International Development. We also acknowledge the valuable contributions and support provided by Mohammad Shahjahan, the director of the Bangladesh Center for Communication Programs, which produced the television drama, Shabuj Chaya; Dr. Humayun Ahmed, who wrote the drama; Esta de Fossard, script and production advisor; Edson Whitney, head of the Asia Division; Shana Yansen, program officer of the Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs; and Org-Marg Quest, the market research agency in Bangladesh that collected the survey data that was used for the secondary analysis presented in this article.
PY - 2006
Y1 - 2006
N2 - Shabuj Chaya is a weekly television drama broadcast during a 13-week period in Bangladesh in 2000. It used an entertainment-education format to increase health knowledge and to promote visits to health clinic and modern contraceptive use. The purpose of this article is to demonstrate how a relatively new statistical technique, propensity score matching in conjunction with structural equation modeling, can be used to obtain an unbiased estimate of changes in health outcomes that can be attributed to exposure to the drama. The analysis is conducted with data from an after-only, cross-sectional survey of 4,492 men and women from the intended audience. The results from propensity score matching approximate what would be expected from a randomized control group design.
AB - Shabuj Chaya is a weekly television drama broadcast during a 13-week period in Bangladesh in 2000. It used an entertainment-education format to increase health knowledge and to promote visits to health clinic and modern contraceptive use. The purpose of this article is to demonstrate how a relatively new statistical technique, propensity score matching in conjunction with structural equation modeling, can be used to obtain an unbiased estimate of changes in health outcomes that can be attributed to exposure to the drama. The analysis is conducted with data from an after-only, cross-sectional survey of 4,492 men and women from the intended audience. The results from propensity score matching approximate what would be expected from a randomized control group design.
UR - http://www.scopus.com/inward/record.url?scp=33646270658&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=33646270658&partnerID=8YFLogxK
U2 - 10.1080/10810730600614045
DO - 10.1080/10810730600614045
M3 - Article
C2 - 16624796
AN - SCOPUS:33646270658
SN - 1081-0730
VL - 11
SP - 301
EP - 325
JO - Journal of health communication
JF - Journal of health communication
IS - 3
ER -