HIV/AIDS public service announcements around the world: A descriptive analysis

Deborah Johnson; June A. Flora; Rajiv Nath Rimal

doi:10.1080/108107397127563

HIV/AIDS public service announcements around the world: A descriptive analysis

Deborah Johnson, June A. Flora, Rajiv Nath Rimal

Research output: Contribution to journal › Article › peer-review

11 Scopus citations

Abstract

This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AID Srelated Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.

Original language	English (US)
Pages (from-to)	223-234
Number of pages	12
Journal	Journal of health communication
Volume	2
Issue number	4
DOIs	https://doi.org/10.1080/108107397127563
State	Published - Nov 1997
Externally published	Yes

ASJC Scopus subject areas

Health(social science)
Communication
Public Health, Environmental and Occupational Health
Library and Information Sciences

Access to Document

10.1080/108107397127563

Cite this

@article{ba97e16e2d724a629faa19f8c6043aaa,

title = "HIV/AIDS public service announcements around the world: A descriptive analysis",

abstract = "This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AID Srelated Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.",

author = "Deborah Johnson and Flora, {June A.} and Rimal, {Rajiv Nath}",

year = "1997",

month = nov,

doi = "10.1080/108107397127563",

language = "English (US)",

volume = "2",

pages = "223--234",

journal = "Journal of health communication",

issn = "1081-0730",

publisher = "Taylor and Francis Ltd.",

number = "4",

}

TY - JOUR

T1 - HIV/AIDS public service announcements around the world

T2 - A descriptive analysis

AU - Johnson, Deborah

AU - Flora, June A.

AU - Rimal, Rajiv Nath

PY - 1997/11

Y1 - 1997/11

N2 - This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AID Srelated Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.

AB - This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AID Srelated Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.

UR - http://www.scopus.com/inward/record.url?scp=0031352067&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=0031352067&partnerID=8YFLogxK

U2 - 10.1080/108107397127563

DO - 10.1080/108107397127563

M3 - Article

AN - SCOPUS:0031352067

SN - 1081-0730

VL - 2

SP - 223

EP - 234

JO - Journal of health communication

JF - Journal of health communication

IS - 4

ER -

HIV/AIDS public service announcements around the world: A descriptive analysis

Abstract

ASJC Scopus subject areas

Access to Document

Other files and links

Fingerprint

Cite this