HIV/AIDS public service announcements around the world: A descriptive analysis

Deborah Johnson, June A. Flora, Rajiv Nath Rimal

Research output: Contribution to journalArticlepeer-review

Abstract

This article provides a detailed analysis of message and production values used by government health agencies and television networks in 33 countries to create HIV/AID Srelated Public Service Announcements (PSAs). Although the first half of the article examines message factors in 317 PSAs, the second half presents a correlational analysis linking message factors to country characteristics such as level of social vulnerability, gross national product, human freedom, and female status.

Original languageEnglish (US)
Pages (from-to)223-234
Number of pages12
JournalJournal of health communication
Volume2
Issue number4
DOIs
StatePublished - Nov 1997
Externally publishedYes

ASJC Scopus subject areas

  • Health(social science)
  • Communication
  • Public Health, Environmental and Occupational Health
  • Library and Information Sciences

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