Framing a public health debate over alcohol advertising: The Center on Alcohol Marketing and Youth 2002-2008

David H. Jernigan

Research output: Contribution to journalArticlepeer-review

Abstract

The experiences of the Center on Alcohol Marketing and Youth from 2002 to 2008 in re-framing a major public health issue and influencing public policy offer lessons for other public health movements. The Center pioneered new ways to use commercial market research data in public health surveillance and public debate. Combining a steady stream of reports and peer-reviewed articles with state and federal organizing and media advocacy, the Center re-framed a policy debate over alcohol marketing and youth, enabling measurable progress.

Original languageEnglish (US)
Pages (from-to)165-179
Number of pages15
JournalJournal of public health policy
Volume32
Issue number2
DOIs
StatePublished - May 1 2011

Keywords

  • advertising
  • alcohol
  • campaign
  • policy
  • self-regulation

ASJC Scopus subject areas

  • Health Policy
  • Public Health, Environmental and Occupational Health

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