Framed, Interactive Theory-Driven Texting: Effects of Message Framing on Health Behavior Change for Weight Loss

Anne Cohen, Alyssa Perozich, Radha Rajan, Susan Persky, Jeanine Parisi, Janice Bowie, Jenna Fahle, Jeremy Cho, Aravind Krishnan, Zoe Cohen, Adaora Ezike, Cara Schulte, Jarrett Taylor, Douglas Storey, Rafay Syed Ahmed, Lawrence J. Cheskin

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

More approaches to support weight control are needed, especially among racial minorities who shoulder a disproportionate obesity burden. Using an approach influenced by regulatory fit theory, we conducted a 28-day, 4-arm experimental trial with 89 obese adults recruited from urban, predominantly African American churches to ascertain the efficacy of framed text messages to motivate behaviors conducive to weight loss. Participants were assigned to receive message framing that was matched versus mismatched to their motivational orientation. Results were mixed overall; however, matched texts elicited greater motivation to change eating and exercise behavior, suggesting promise in using motivational approaches to tailor messages.

Original languageEnglish (US)
Pages (from-to)43-51
Number of pages9
JournalFamily and Community Health
Volume40
Issue number1
DOIs
StatePublished - Mar 1 2017

Keywords

  • African American
  • mHealth
  • text-messaging
  • urban
  • weight loss

ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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