Fashion articles and advertisements in the early 20th century

Jo M. Martin; Jessica M. Ghaferi; Deborah L. Cummins; Adam J. Mamelak; Chrys D. Schmults; Mona Parikh; Lark Aeryn Speyer; Alice Chuang; Hazel V. Richardson; David Stein; Nanette J. Liégeois

doi:10.2105/AJPH.2008.144352

Fashion articles and advertisements in the early 20th century

Jo M. Martin, Jessica M. Ghaferi, Deborah L. Cummins, Adam J. Mamelak, Chrys D. Schmults, Mona Parikh, Lark Aeryn Speyer, Alice Chuang, Hazel V. Richardson, David Stein, Nanette J. Liégeois

Research output: Contribution to journal › Review article › peer-review

24 Scopus citations

Abstract

Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These fi ndings demonstrate a clear shift in attitudes toward tanned skin during this period.

Original language	English (US)
Pages (from-to)	2140-2146
Number of pages	7
Journal	American journal of public health
Volume	99
Issue number	12
DOIs	https://doi.org/10.2105/AJPH.2008.144352
State	Published - Dec 1 2009
Externally published	Yes

ASJC Scopus subject areas

Public Health, Environmental and Occupational Health

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10.2105/AJPH.2008.144352

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title = "Fashion articles and advertisements in the early 20th century",

abstract = "Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These fi ndings demonstrate a clear shift in attitudes toward tanned skin during this period.",

author = "Martin, {Jo M.} and Ghaferi, {Jessica M.} and Cummins, {Deborah L.} and Mamelak, {Adam J.} and Schmults, {Chrys D.} and Mona Parikh and Speyer, {Lark Aeryn} and Alice Chuang and Richardson, {Hazel V.} and David Stein and Li{\'e}geois, {Nanette J.}",

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AU - Martin, Jo M.

AU - Ghaferi, Jessica M.

AU - Cummins, Deborah L.

AU - Mamelak, Adam J.

AU - Schmults, Chrys D.

AU - Parikh, Mona

AU - Speyer, Lark Aeryn

AU - Chuang, Alice

AU - Richardson, Hazel V.

AU - Stein, David

AU - Liégeois, Nanette J.

PY - 2009/12/1

Y1 - 2009/12/1

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AB - Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These fi ndings demonstrate a clear shift in attitudes toward tanned skin during this period.

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Fashion articles and advertisements in the early 20th century

Abstract

ASJC Scopus subject areas

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