Fashion articles and advertisements in the early 20th century

Jo M. Martin, Jessica M. Ghaferi, Deborah L. Cummins, Adam J. Mamelak, Chrys D. Schmults, Mona Parikh, Lark Aeryn Speyer, Alice Chuang, Hazel V. Richardson, David H. Stein, Nanette J. Liégeois

Research output: Contribution to journalArticle

Abstract

Historical reviews suggest that tanning first became fashionable in the 1920s or 1930s. To quantitatively and qualitatively examine changes in tanning attitudes portrayed in the popular women's press during the early 20th century, we reviewed summer issues of Vogue and Harper's Bazaar for the years 1920, 1927, 1928, and 1929. We examined these issues for articles and advertisements promoting skin tanning or skin bleaching and protection. We found that articles and advertisements promoting the fashionable aspects of tanned skin were more numerous in 1928 and 1929 than in 1927 and 1920, whereas those promoting pale skin (by bleaching or protection) were less numerous. These fi ndings demonstrate a clear shift in attitudes toward tanned skin during this period.

Original languageEnglish (US)
Pages (from-to)2140-2146
Number of pages7
JournalAmerican Journal of Public Health
Volume99
Issue number12
DOIs
StatePublished - Dec 1 2009

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ASJC Scopus subject areas

  • Public Health, Environmental and Occupational Health

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Martin, J. M., Ghaferi, J. M., Cummins, D. L., Mamelak, A. J., Schmults, C. D., Parikh, M., ... Liégeois, N. J. (2009). Fashion articles and advertisements in the early 20th century. American Journal of Public Health, 99(12), 2140-2146. https://doi.org/10.2105/AJPH.2008.144352

Fashion articles and advertisements in the early 20th century. / Martin, Jo M.; Ghaferi, Jessica M.; Cummins, Deborah L.; Mamelak, Adam J.; Schmults, Chrys D.; Parikh, Mona; Speyer, Lark Aeryn; Chuang, Alice; Richardson, Hazel V.; Stein, David H.; Liégeois, Nanette J.

In: American Journal of Public Health, Vol. 99, No. 12, 01.12.2009, p. 2140-2146.

Research output: Contribution to journalArticle

Martin, JM, Ghaferi, JM, Cummins, DL, Mamelak, AJ, Schmults, CD, Parikh, M, Speyer, LA, Chuang, A, Richardson, HV, Stein, DH & Liégeois, NJ 2009, 'Fashion articles and advertisements in the early 20th century', American Journal of Public Health, vol. 99, no. 12, pp. 2140-2146. https://doi.org/10.2105/AJPH.2008.144352
Martin JM, Ghaferi JM, Cummins DL, Mamelak AJ, Schmults CD, Parikh M et al. Fashion articles and advertisements in the early 20th century. American Journal of Public Health. 2009 Dec 1;99(12):2140-2146. https://doi.org/10.2105/AJPH.2008.144352
Martin, Jo M. ; Ghaferi, Jessica M. ; Cummins, Deborah L. ; Mamelak, Adam J. ; Schmults, Chrys D. ; Parikh, Mona ; Speyer, Lark Aeryn ; Chuang, Alice ; Richardson, Hazel V. ; Stein, David H. ; Liégeois, Nanette J. / Fashion articles and advertisements in the early 20th century. In: American Journal of Public Health. 2009 ; Vol. 99, No. 12. pp. 2140-2146.
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