TY - JOUR
T1 - Examining the vulnerability of ambivalent young adults to e-cigarette messages
AU - Majmundar, Anuja
AU - Cornelis, Erlinde
AU - Moran, Meghan Bridgid
N1 - Publisher Copyright:
© 2019, © 2019 Taylor & Francis Group, LLC.
PY - 2020/1/2
Y1 - 2020/1/2
N2 - This study used a randomized online experiment to understand the interrelationships between e-cigarette benefit and harm perceptions, e-cigarette use ambivalence, and e-cigarette message exposure and perceived effectiveness. A high prevalence of ambivalent attitudes toward e-cigarettes at baseline was reported. Ambivalent individuals reported significantly higher benefits and lower harm perceptions compared to univalent individuals. Contrary to past findings, ambivalence was not responsive to persuasive messages in this study. This study situates e-cigarette use perceptions in a realistic setting. High baseline ambivalence in this study calls for more unequivocal messages from the FDA about the risks of e-cigarette use.
AB - This study used a randomized online experiment to understand the interrelationships between e-cigarette benefit and harm perceptions, e-cigarette use ambivalence, and e-cigarette message exposure and perceived effectiveness. A high prevalence of ambivalent attitudes toward e-cigarettes at baseline was reported. Ambivalent individuals reported significantly higher benefits and lower harm perceptions compared to univalent individuals. Contrary to past findings, ambivalence was not responsive to persuasive messages in this study. This study situates e-cigarette use perceptions in a realistic setting. High baseline ambivalence in this study calls for more unequivocal messages from the FDA about the risks of e-cigarette use.
KW - Ambivalence
KW - e-cigarettes
KW - health communication
UR - http://www.scopus.com/inward/record.url?scp=85077375031&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85077375031&partnerID=8YFLogxK
U2 - 10.1080/07359683.2019.1680119
DO - 10.1080/07359683.2019.1680119
M3 - Article
C2 - 31880235
AN - SCOPUS:85077375031
SN - 0735-9683
VL - 37
SP - 73
EP - 88
JO - Health Marketing Quarterly
JF - Health Marketing Quarterly
IS - 1
ER -