Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted

Emily F. Rothman, Michele R Decker, Jay G. Silverman

Research output: Contribution to journalArticle


This chapter describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents.

Original languageEnglish (US)
Pages (from-to)33-44
Number of pages12
JournalNew Directions for Evaluation
Issue number110
Publication statusPublished - Jan 1 2006
Externally publishedYes


ASJC Scopus subject areas

  • Education
  • Strategy and Management
  • Management Science and Operations Research

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