Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted

Emily F. Rothman; Michele R. Decker; Jay G. Silverman

doi:10.1002/ev.185

Evaluation of a teen dating violence social marketing campaign: Lessons learned when the null hypothesis was accepted

Emily F. Rothman, Michele R. Decker, Jay G. Silverman

Research output: Contribution to journal › Article › peer-review

Abstract

This chapter describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents.

Original language	English (US)
Pages (from-to)	33-44
Number of pages	12
Journal	New Directions for Evaluation
Volume	2006
Issue number	110
DOIs	https://doi.org/10.1002/ev.185
State	Published - Jan 1 2006
Externally published	Yes

ASJC Scopus subject areas

Education
Strategy and Management
Management Science and Operations Research

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