Abstract
This chapter describes an evaluation of a teen dating violence prevention media campaign, including evaluation design and results, and the challenges that arose during the evaluation process. It makes recommendations for future evaluations of mass media campaigns that target adolescents.
Original language | English (US) |
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Pages (from-to) | 33-44 |
Number of pages | 12 |
Journal | New Directions for Evaluation |
Volume | 2006 |
Issue number | 110 |
DOIs | |
State | Published - Jan 1 2006 |
Externally published | Yes |
ASJC Scopus subject areas
- Education
- Strategy and Management
- Management Science and Operations Research