TY - CHAP
T1 - Egypt's Mabrouk! Initiative
T2 - A Communication Strategy for Maternal/Child Health and Family Planning Integration
AU - Hess, Ron
AU - Meekers, Dominique
AU - Storey, J. Douglas
PY - 2012/5/29
Y1 - 2012/5/29
KW - CHL at different levels, ICM, Mabrouk! family health booklet, AWSO Program
KW - CHL project in Egypt
KW - Concept of "readiness" in strategic communication, and change at the margins
KW - Egypt's Mabrouk! Initiative, IMC, a communication strategy for MCH/FP
KW - Egypt's new FP users, integration on the demand side of health
KW - Health-competence, using social science theories in health behavior
KW - Situation and Audience Analysis to Strategic Design, and Evaluation
KW - Social marketing, customer or client as active partners in decision making
KW - The Mabrouk! Initiative, along principles of the P-Process
KW - WHO's health competence, creating health-competent households
UR - http://www.scopus.com/inward/record.url?scp=84866679713&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84866679713&partnerID=8YFLogxK
U2 - 10.1002/9781118241868.ch18
DO - 10.1002/9781118241868.ch18
M3 - Chapter
AN - SCOPUS:84866679713
SN - 9781444338621
SP - 374
EP - 407
BT - Obregon/The Handbook of Global Health Communication
PB - Wiley-Blackwell
ER -