Effects of association value on perceptual search

Edward E. Smith, Howard E Egeth

Research output: Contribution to journalArticle

Abstract

The effect of association value (AV) on stimulus discriminability was investigated by using a search methodology which yields an estimate of the time required to process each item. Ss were required to locate a target nonsense syllable embedded in a column of other nonsense syllables. 16 search lists were prepared so that there were 4 lists for each of the 4 possible combinations of high and low AV of target and field items. The results failed to support the hypothesis that AV affects discriminability as had been concluded in an earlier study (see Portnoy, Portnoy, and Salzinger, 39:2), and indicated that letter-searching strategies may account for the differences in results between the 2 studies. (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish (US)
Pages (from-to)687-690
Number of pages4
JournalJournal of Experimental Psychology
Volume71
Issue number5
DOIs
Publication statusPublished - May 1966
Externally publishedYes

Keywords

  • ASSOCIATION VALUE
  • ASSOCIATION, VALUE &
  • NONSENSE &
  • NONSENSE SYLLABLES, PERCEPTUAL SEARCH &
  • PERCEPTUAL SEARCH, NONSENSE SYLLABLES
  • VISION
  • VISUAL PERCEPTION, SEARCH, NONSENSE SYLLABLE, ASSOCIATION VALUE

ASJC Scopus subject areas

  • Medicine(all)

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